14 Must-Know (Mostly True) Facts about Mobile Marketing

14 Must-Know (Mostly True) Facts about Mobile Marketing
May 8, 2012

As smartphone and tablet adoption continues to skyrocket, it feels like mobile marketing has reached a fevered pitch.

But if you’re one of the few who’s still not convinced that mobile marketing is worth your time, here are 14 fun factoids that could change your mind:

#1. Smartphones outsold PCs for the first time ever in 2011. It’s projected that tablets will follow suit by 2014, and my mom will learn to use at least one of these devices by 2020. (Source: Business Insider)

#2. A whopping 92% of adults in America now own cell phones. This is compared to 76% of kids 12 to 17, and 25% of grammar school kids ages 6 to 11. Now excuse me, I just got a text from my three-year-old cousin. (Source: Experian Marketing Services)

#3. 80 million Americans (ages 12 and up) now have cell phones that can send and receive emails. Email marketing continues to be one of the most effective tools for online marketers. (Source: Experian Marketing Services)

#4. Studies show that 25% of all smartphone owners do most of their online browsing on their mobile phones instead of computers or laptops. 489 million smartphones were sold in 2011. (Source: Pew Research Center)  

#5. 70% of all mobile searches result in action within one hour. That’s 30 minutes less than it takes the average person to respond to an email. (Source: Mobile Marketer)

#6. In December 2011, over 8% of all digital page views occurred outside of traditional PC-based web browsing. Mobile viewing accounted for 5.2% of this traffic, with tablets driving 2.5%. (Source: comScore)

#7. The U.S was one of five markets where mobile took in more than 5% of all Internet traffic, along with Australia, Singapore, the U.K. and Japan. Singapore actually finished first with a healthy 7.2%, while the Kardashians came in sixth. (Source: comScore)

#8. By March 2011, video content had already made up for 69% of all mobile data traffic. Many marketing experts continue to encourage companies to implement more video with their content marketing efforts. (Source: Morgan Stanley Research)

#9. YouTube accounts for 27% of all mobile video traffic in North America. In early 2011, ReelSEO reported that YouTube averaged over 100 million mobile views each day. That would still only have accounted for about 5% of YouTube’s total viewership. Sources say that number has since doubled. YouTube is very, very popular. (Source: TechCrunch)

#10. Over 38 million Americans accessed social media or blogs via their smartphones every single day in 2011. When you factor in others who did the same at least once per month, the number jumps to over 64 million. (Source: comSCORE)

#11. It was projected that mobile social media usage would increase by 27% in 2011. Reports show that it was actually closer to 37%. Projections are not always reliable. Hopefully, there will soon be an app for that. (Source: PC Magazine)

#12. Since the first quarter of 2011, mobile social media usage has jumped 60%. Smartphone users now spend an average of 24 minutes on social media applications every day. The rest of their time is spent playing Words With Friends. (Source: CIO Journal)

#13. Twitter and Facebook had a combined mobile audience of over 70 million by the end of 2011. By comparison, LinkedIn had only 5.4 million users. Social Media Examiner reports that most marketers plan to increase their investment in Facebook and Twitter marketing in 2012. (Source: PC Magazine)

#14. Over 14 million Americans scanned QR or bar codes on their mobile phones in June 2011. That’s one month. There are lots of great ways to use QR codes for marketing purposes. (Source: comSCORE)

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