In the land of on-demand video, YouTube is a power player. Fortunately, myBrainshark can help you easily integrate YouTube publishing for the ultimate content success.
However, many Sharks are not aware of this feature gem.
Why Publish to YouTube?
As the second largest search engine in the world, YouTube provides ever important Search Engine Optimization (SEO). With over 4 billion videos viewed a day and 800 million unique visitors a month, YouTube is a great way to not only get your video seen, but also to make your content more likely to show up in search results.
If your goal is to not only expand the number of people who can see your content but also to increase the scope of your viewers, YouTube can help expose your myBrainshark videos to a truly global audience. Over 70% of YouTube traffic originates outside of the US and is localized in 39 countries and across 54 languages. Not to mention – YouTube is a household name!
Like myBrainshark, YouTube allows comments and ratings, and also enables you to see how many views you have gained, how people feel about your content, and what kind of effect your videos have. Likewise, YouTube’s organization into channels ensures your content will stay in one cohesive place. Simply link viewers to your Channel and have them click away through all of your content.
The Steps to YouTube Success
With myBrainshark, it’s a snap. Create your myBrainshark presentation then set it to “active”, and follow the steps below:
From “My Content”, click on the presentation title. Then choose to “Edit Presentation”.
On the “Presentation Properties” screen, make sure the “Enable mobile devices” option is checked, and hit Apply.
Exit the editing screen, either by returning to your content portal or by closing out of the window. The video will be converted into an mp4 video asset. This will take at least as long as the length of the presentation (if your presentation was not previously enabled for mobile devices).
Return to Edit your presentation. Once the presentation has finished converting for mobile, you will see a “Publish to YouTube” link. Click it!
Log into YouTube with your Gmail or YouTube credentials and give permission for myBrainshark to publish to your YouTube account. (If you don’t have a YouTube/Gmail account, it’s easy to create one)
Wait a few seconds for your presentation to be uploaded, approved, and published by YouTube!
More about myBrainshark & YouTube
This whole process, including conversion, takes a matter of minutes. However, there are some things you will want to keep in mind:
First, Priced e-learning content or content that has completion criteria added to it cannot be published to YouTube.
Your myBrainshark tags and categories will carry over to YouTube to help your viewers categorize and find your content.
Also, you must have a YouTube Channel set up in order for the presentation to get published. Simply having a YouTube account will not suffice. (Instructions for creating a YouTube channel can be found here)
Once you have published the presentation from myBrainshark, there may be a slight delay before it appears on YouTube. However, you will receive a confirmation e-mail once your content is available on your YouTube channel.
Finally, your content on YouTube, by default, will be public. You can change this manually through YouTube settings, so be sure to do so if you want to limit viewing access to your content. Any security settings you have established in Brainshark will not apply.
YouTube is great, but…
While the “Publish to YouTube” feature is easy to use and great to have on hand, you will want to be aware of the following, especially if YouTube is your sole content distribution method:
Your video will exist as just that – a static mp4 video – in YouTube. This means any edits you make in myBrainshark will not automatically reflect in YouTube, and any interactions you have set up (such as URL slides or question slides) will not play. Additionally, the viewer experience will be one streaming video, removing the ability for viewers to navigate from slide to slide.
Views that occur through YouTube will not appear in myBrainshark reports. Any tracking that is enabled for the presentation will be completely lost for views that occur through YouTube.
Moral of the story?
There’s not just one tool for the job. YouTube helps you reach a larger and broader audience, but myBrainshark offers versatility in tracking and interactivity that traditional video can’t match. The best thing to do is to utilize both the “Publish to YouTube” feature and your myBrainshark presentations. So you can take advantage of all that both platforms can offer!
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