The end of the year is a great time to reflect on the months past and create a thoughtful strategy for the New Year, something that’s especially important for B2B sales teams.
We recently conducted our 2013 State of the Sales Rep Survey to learn more about how sales reps present in the field, and the results illuminated a number of areas that could be primed for change in 2014. Not surprisingly, mobile was a driving force in a lot of these areas, and with SlideShark being the ideal tool for presenting PowerPoints from the iPad or iPhone, the opportunity for reps to improve their mobile selling skills has never been greater.
With that in mind, here’s a look at three ways SlideShark could influence sales presentation strategies in the coming year.
#1. Leave the laptop at home
The trend of delivering mobile presentations continues to grow, with 47% of sales reps now using iPads to present in the field – so why not jump on board and leave the laptop at home in 2014? With SlideShark, simply connect to a projector from your iPad or iPhone, and you’re ready to present.
With the instant-on capabilities of these devices, you’ll avoid wasting time waiting for your laptop to boot up, and you’ll even have a host of helpful presenter tools right at your fingertips – including the ability to control your presentation with your iPhone as a remote!
#2. Skip the paper printouts
You’ve seen it happen a hundred times – the presenter arrives at the meeting armed with a ream of paper handouts highlighting the key points from their presentation, so that at the end of the meeting everyone can… leave them on the table. Our survey found that 51% of sales rep use printouts in their meetings – that’s a lot of information literally being left on the table. It could be time to leave the paper behind and opt for a more engaging method of sharing your message so it sticks with your attendees rather than to the bottom of the recycling bin.
Instead of compiling the main points of your slide deck on a printout, you might instead try broadcasting those slides right to the mobile devices and laptops of your audience members, then share that same content to their inbox once the meeting concludes. This way, your attendees have the takeaway materials they need, and you have a way to gauge their interest based on analytics that show how much of your content they actually view.
#3. Better accommodate remote attendees
A growing mobile workforce means more workers now contribute from remote locations. It also means the chances of getting everyone physically in the office for a meeting are narrowing. In fact, 38% of the sales reps say they rely on some type of web conferencing solution to engage with remote attendees. Of course, last-minute scheduling changes can pose a challenge – one that can be avoided by having a plan in place to reach audience members wherever it’s most convenient for them.
With SlideShark, you can broadcast your slides live to remote audiences just as you can to those sitting around the table. This means that no matter where the key decision makers are (or what device they’re using), they’ll be able to follow along with your presentation, just as if they were sitting in the room with you.
For more insights on mobile sales trends, download the full State of the Sales Rep Report, and visit SlideShark.com to learn more.