Looking back on the year, it’s clear that B2B marketers bumped social media up the priority list in 2013. In fact, recent data from Content Marketing Institute shows that social media usage increased across the board in 2013, as marketers used all social channels to share content more frequently than they did last year.
LinkedIn and Twitter continue to lead the way as the most popular social channels among B2B marketers, coming in at 91% and 85% respectively. Facebook is not far behind with 81% of B2B marketers sharing content on that channel.
Throughout the year, we’ve posted a number of social media tips and ideas to help marketers efficiently enhance their use of social media and develop effective, sustainable strategies. Below we’ve gathered ten of the most popular posts about social media from the Brainshark Ideas Blog, covering video strategy for Twitter and LinkedIn, social selling ideas, and even tips for rocking your brand’s social media presence from one very famous bulldog!
#1. 3 Ways to Enhance Your LinkedIn Presence with Video
As social selling continues to grow in popularity, identifying ways to stand out from the masses on popular social selling channels like LinkedIn will become ever more important. Here are three simple ways video can boost your LinkedIn presence.
#2. Posting to YouTube: 4 Best Practices for Video Marketing
Publishing to YouTube is easy, but with a bit of extra effort and these four tips, marketers can ensure more people find their videos, share their content, and ultimately, learn more about their brand.
#3. Lessons from the Collar: 6 Social Media Marketing Tips from the Butler Bulldog
Marketers are always on the lookout for brands that have really mastered the social media scene – few do it better than the Butler Bulldogs and their ever-popular mascot, Blue III!
#4. 3 REALLY Simple Ways to Use Video for Social Selling
As sales reps continue to hone their social selling skills, identifying engaging ways to educate their followers and connections is essential. Here are three really simple ideas for boosting social selling efforts with video.
All marketers want to drive more traffic to their websites. This year, YouTube made this a bit easier by updating their annotations feature to support external links. This post highlights how it works, and why it matters.
#6. 3 Ways to Use Video Presentations to Promote Your Brand on Twitter
Tweets may be limited to 140 characters, but a video is worth…well, more than a 140 characters, that’s for sure. Try these three ideas for using video to promote your brand on Twitter.
#7. Is Your Sales Team Enabled for LinkedIn?
In order to be effective in their social selling efforts, B2B sales reps need the right resources Brendan Cournoyer provides advice and actionable tips for enabling sales teams for LinkedIn.
#8. The Easy Way to Track Traffic from YouTube for Video Marketing
Tracking how many views a video gets is simple enough, but do you also know how much traffic your website is getting from YouTube? Learn how to do it in three simple steps.
#9. 4 Tips for Running a Successful Facebook Contest
Facebook contests are a great way to increase brand awareness and engagement on your page. Use these four tips to run a successful Facebook contest to help grow your fan base.
#10. Does Video Marketing on Pinterest Make Sense for B2B Companies?
Brendan Cournoyer outlines the keys for B2B companies to be successful promoting their brand and products on Pinterest.
For more tips and ideas, check out our Social Media tag page.