Lots of organizations would love to have their own in-house content team, but putting one together is easier said than done.
We write a lot on this blog about the benefits of video marketing, with increased brand awareness and more effective demand generation being just a couple. But whether your content strategy is geared around video presentations, blog posts, research reports, or all of the above, you still need someone to create all that content for you.
Here at Brainshark, we’re lucky enough to have our own content team on hand to keep up with the ever-growing demands for marketing and sales enablement content. It took us some time to get to this point, however, and many companies are still in the process of getting their own content machines running.
The truth is, putting together a great content team can be tricky, especially for those new to content and inbound marketing.
Recently, I had the pleasure of being a guest on the popular Content Marketing 360 Radio Show with host Pamela Muldoon (@pamelamuldoon), where we chatted about some best practices and considerations for making smart content hiring decisions. We cover a lot of ground, from details on the biggest mistakes organizations make to tips for working with journalists and freelancers.
I had a great time chatting with Pamela, and you can listen to the full conversation here. If you’re just getting started with putting together your own content team, or even just looking to add some key new pieces to the mix, I’m sure you’ll find at least a few valuable takeaways.
For additional advice, you can check out some of my past articles covering 3 things to look for when hiring a journalist for content marketing and why good freelance writers are hard to find. You can also check out this exclusive webinar on building your own content factory for even more tips and ideas.
Have you had experience putting together an in-house content team at your organization? Sound off in the comments and share your story!
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