Who Creates More Brainshark Presentations^* Men or Women?

February 15, 2013 | Irwin Hipsman
Who Creates More Brainshark Presentations^* Men or Women?

At the end of 2011, we shared a series of blog posts related to the utilization and benchmarking of customer-created Brainshark presentations. Now that 2012 is behind us and we have analyzed another years’ worth of data, let’s take a look at the results.   

Presentation Length and Features

Over the past two years, the data has been remarkably consistent, and this trend continues into this year’s data with presentations averaging 16 slides and 12 minutes in length. If you dig a little deeper, there has been an uptick in the percentage of presentations between 0-4 minutes, accounting for 31% of all presentations (up from 27% in 2011).

Click here for the 2011 presentation duration data.

Brainshark Benchmarking Graph 1

Global views

International views of presentations continue to grow. The top countries by viewing volume are highlighted below.

Click here for 2011 global viewing data.

Brainshark Benchmarking Map

Animations

The use of animations in presentations has leveled off with 73% of presentations containing at least one animation.  Additionally, of the presentations that contain animations, it is likely that about 68% of all slides have animations. Last year we released two additional collections of free animations templates which can be accessed here.

Click here to view the 2011 animations data.

Brainshark Benchmarking graph2

Video and Audio

In 2011, less than 20% of presentations incorporated video, and now, in 2013, 25% of presentations include video. Currently, 25% of presentations contain audio that was recorded via a microphone.  This year we expect that for the first time, a higher percentage of presentations will contain audio recorded by microphone than audio recorded by telephone.

Click here to view the 2011 video and audio data.

Brainshark Benchmarking Graph 3

Mobile and Weekend views

Brainshark viewing is not limited to weekdays, as 10% of all views are generated on weekends.  Of those weekend views, 18% occurred on mobile devices, and the most popular device for mobile views is the iPad.

Brainshark Benchmarking Graph 4

Finally, the answer to the question in the title is: women create a significantly higher percentage of Brainshark presentations than men.

Brainshark Benchmarking Graph 4

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