Video is a powerful method of communication, and one that continues to grow in popularity. Engaging video content has become a must-have for today’s brands as they work to bolster their online presence.
An important component of this is the inclusion of video in a brand’s social media strategy. Forrester Research estimates that one minute of online video equates to approximately 1.8 million written words. This makes video an extremely valuable format for conveying important messages succinctly – which is particularly important for social channels like Twitter where character space is limited. While Twitter did recently introduce Vine (a tool that allows users to capture and post six-second videos), most business communications require more than six seconds to be effective.
Many of our customers use videos that they created with Brainshark On-Demand to promote their brands on Twitter. Let’s take a look at a few examples, and the value of using video for each.
Promote a contest
Contests are an important way to generate awareness and engagement with your brand’s social channels, but before that can happen, you have to devise a strategy for promoting them.
For example, you can create a short contest teaser video communicating the essential details for the contest – like contest dates, how to enter, official rules, and (of course) prizes! A visual medium like video also allows you to showcase what you’re offering to contest winners with some quality screenshots and appealing color schemes.
Most importantly, make sure to include a clear call to action in your video so viewers know how to enter the contest. With Brainshark presentations, you can add a clickable hyperlink to the last slide of your video which will take viewers directly to the contest entry form.
If you don’t have time to put together a full teaser video, you can still use a Brainshark presentation to share your contest details and entry information on Twitter. Twitter doesn’t offer a means of sharing non-hosted documents, but you can add them to a Brainshark presentation as a document slide and include your entry form under the attachments tab, like Tumi did with this creative use of Brainshark features.
Provide an overview of a new product
According to the folks at Twitter, 60% of their 200 million active users access the platform via mobile devices. What’s more, recent studies show that 69% of consumers believe product videos are “perfect” for mobile viewing.
So what does all this mean for brands? There’s a ready-made audience just waiting to consume information about your products via Twitter and their mobile devices. This makes it pertinent for marketers to create and share mobile-ready videos.
When creating a product video for a mobile audience, particularly one that will be accessing your video from a platform like Twitter where brevity is a prized quality, it’s important to keep it short and focus on the value that your product offers (rather than listing every feature). To strike a balance between a high-level overview and a detailed feature demo, it may make sense to give your audience a brief look at your product by recording a short screen capture demonstration of a few of your product’s key functions, and then adding it to your Brainshark presentation as a video slide.
If you prefer to create your screen capture demonstration using PowerPoint, rather than a screen capture recording tool, you can do so using these tips. In the presentation below, Fremont Bank used this technique on slide five to demonstrate their new TrustDefender™ Client.
Increase security during your Personal Online Banking sessions - Install TrustDefender™ Client today! http://t.co/VswqbddlIr— Fremont Bank (@FremontBank) February 21, 2013
Recap a live event or webinar
While not all of your followers will be able to attend your next live webinar, you can still keep them included by sharing a video recap or full replay of the event. This will not only extend the reach of your content to those who could not attend, but will also help continue the conversation spawned by your event, as attendees can share the video recap after the fact with their colleagues for further discussion.
Brainshark supports hundreds of video file codecs, so you can easily add a recording of your webinar or in-person event to a Brainshark presentation using the add video slide option. You can even break your replay into multiple video files, and add each section to Brainshark as a video slide with a corresponding slide title to help viewers navigate to specific points in the webinar, like Walden University did in this example.
Happy International Women's Day! If you missed our special Intl Women in Leadership webinar yesterday see it here: http://t.co/O2UBx7Hual— Walden University (@WaldenU) March 8, 2013
For more tips on incorporating video into your social media strategy, check out the resources below: