The use of online video content has spread rapidly among B2B companies over the past few years, especially when it comes to video marketing.
In 2012, 70% of B2Bs used video as part of their overall content marketing strategies. Today’s technology has made it easier than ever to create professional, engaging video content, and it’s proven to be a valuable tool for increasing brand awareness, reaching new customers and generating fresh leads.
But the benefits of online video don’t end there. With a well-planned content strategy, organizations can leverage the power of video to not only attract new leads, but nurture them further down the sales funnel and enable sales teams to close more deals.
“As you move prospects through the sales funnel, closer to the purchase phase, different types of content can be used to help prepare them for the big buy,” writes Todd Coopee in a recent post for Studio 91. For example, general thought leadership content can provide a great way to get your foot in the door, while client testimonials and success stories are typically more effective later in the buying cycle.
So how exactly does video fit into all of this? We’ve put together this short infographic to demonstrate how different video content types can be used throughout the B2B sales funnel, from awareness to close, and even to encourage customer renewals.
For more details on how online video can aid the sales enablement process, visit this page on using Brainshark for sales.