On the first of each month, the Administrator of every Brainshark site receives a Monthly Utilization Report that looks in the rear view mirror at the company’s use of Brainshark. The purpose of this blog post is to provide an explanation of the numbers. The report is an excellent guide to assess your authors’ training needs, consider using new features, or create an agenda for internal meetings of your users.
If you are a Company Administrator for your Brainshark site and do not receive this report, or if you would like to add another administrator to the distribution list, please log-in to your Brainshark site, or have the requesting administrator log-in to their Brainshark site, click My Profile, then select Communications Preferences, and check the Monthly Utilization Report box. If you have any questions, contact firstname.lastname@example.org.
Let’s break down the report by section for a more detailed look at the data points.
Section 1: At A Glance
Views: Number of view for the prior month excluding previews
Presentations: Number of active, inactive and archived presentations as of the last day of the prior month
Content Time: Amount of content that is stored- measured on the last day of the prior month (excludes archived presentations)
Average length: Measures active and inactive presentations (excludes archived presentations), even those without recorded audio or uploaded videos
Please note that Content Time and Average Length match what the Administrator sees in the Manage Content report. Manage Content can be accessed by going to Administration, selecting Manage Content, and choosing Storage Summary.
Section 2: Activity:
Column 1: Prior month’s views
Column 2: Calendar Year to Date views
Column 3: Column 2’s Year to Date views for prior year
Column 4: Prior Calendar Year’s total views
In addition, % of Slides Viewed measures the percent of slides for all presentations viewed for each column. You can run additional reports in Brainshark Reporting to find the % of slides viewed for specific presentations.
To measure the number of mobile views and what devices are being used, be sure to check out the blog post: Measuring Mobile Views.
Section 3: Top 3s
This section provides a quick snapshot of your ‘top’ activity for all time – presentations with most views, presentations with most mobile views, and authors with most presentations created.
Section 4: Options Enabled
These products are included in some Brainshark Editions and available a la carte with others. A check mark means that your company has this enabled. To learn more, click on the option name in the report.
Salesforce.com Integration provides integration between this CRM and Brainshark for better tracking and easier distribution of content.
Rapid Learning formalizes the delivery of Brainshark presentations in learning environments.
SlideShark shows PowerPoint presentations as they were meant to be seen on an Apple iPad, iPhone and iTouch.
Section 5: Feature Usage
Twice each year we analyze presentations created and views generated to determine benchmarks. Each company is different and presentations can be created for a wide range of purposes, but it can be valuable to compare your use of features to the benchmark data. We are using the 2012 utilization numbers in the chart below to help determine if your overall use of a particular feature is below average, average or above average.
If you would like to discuss your report in greater detail or review a particular feature please contact your Brainshark account manager or email@example.com.