Witches don’t have to be the only ones doing magic this Halloween! Today’s content marketers have a few tricks up their sleeves as well. For example, when used right, the combination of PowerPoint content and online video can help cast a spell on your audience that translates to more content, more traffic, and (hopefully) more opportunities.
How? Here are some quick tips for giving your content strategy a boost with a little bit of PowerPoint know-how, the right technology, and maybe just a little sprinkle of magic.
#1. Brush up on your PowerPoint skills.
PowerPoint is more than just a presentation tool – it can also work as a valuable graphic design tool. There are so many things that you can do with animations and images that can lead to really unique, eye-catching graphics and presentations. This PowerPoint resource site has a wealth of tips, including animation templates, on how to get really good at PowerPoint.
#2. Create videos using your newfound PowerPoint skills.
Once you’ve honed your PowerPoint skills, you can turn those beautiful presentations into voice-enriched video content to post online. According to the 2013 B2B Content Marketing Research Report, the number one challenge for content marketers is producing enough content, while video is among the most widely used tactics. So why rely on an outside agency when you can easily and quickly convert your PowerPoints into on-demand video yourself? It’s almost like magic!
#3. Use video to improve SEO.
Now that you have a way to easily create video using PowerPoint, start sharing them to generate buzz about your company and products. Embedding videos on your website is a great way to improve search engine optimization. It’s no secret that Google plays favorites when it comes to video content, and studies show that it’s 50 times more likely to rank higher in search than plain-text content. Check out this free Video SEO eBook on ways to increase your rankings and drive more traffic from search.
#4. Use video to get more attention and leads.
Email marketing is still a valid form of communication but since everyone does it, it can be tough to cut through all the clatter and get some mindshare. Video has been proven to increase the effectiveness of email campaigns – but don’t take my word for it, these companies have seen all kinds of click through rate improvements.
#5. Measure your success.
With video you can also track all sorts of things to further hone your content marketing strategy. For example, besides monitoring how video improves your SEO and lead generation through email campaigns, Brainshark analytics can tell you:
who viewed your presentation for better follow up
how long they viewed it (and where they dropped off) to make your future content better
when they viewed it to get the optimal time to send communications
where they viewed it including on mobile devices
The content tips above can go a long way in helping you entrance your audience, resulting in better engagement, more leads and ultimately more deals. Happy Halloween!