There's no doubt about it – Google loves video.
Studies show that videos now appear in 62% of Google universal search results, and it’s been reported that video is 50 times more likely to rank higher in search than plain-text content. In the wake of the search giant’s most recent Hummingbird update, it’s clear that if you want to practice good SEO, you have to play by Google’s rules – and online video can be a big piece of the puzzle.
Of course, the value of video is hardly news to most seasoned online marketers. The latest data shows that video is already among the most popular content marketing tactics, with 73% of B2Bs doing some form of video marketing within their overall strategies.
The question is – are they doing it well?
Our new Video SEO eBook provides a marketing roadmap for using the power of video to increase your rankings and drive more traffic from search. Inside you’ll find tips and ideas that anyone can use to make an impact with video SEO. Topics covered include:
Free tools for effective keyword research
YouTube optimization tips and techniques
Steps for creating a video sitemap for your website
Details on using structured data with embedded video content
Quick tips for using analytics to track your progress
You can download the full eBook, The Marketer’s Guide to Video SEO, via the link below, and check out this short presentation for more details.