Presenting from mobile devices like tablets and smartphones has become a popular trend in sales meetings and board rooms. While some might question whether this trend has the potential to scale, there’s no denying that investment in mobile presentations is growing – and fast.
Corporations continue to deploy iPads and other tablets at an increasing rate, despite some unexpected challenges to mobile presenting that have manifested for organizations and individuals alike. For example, cost-saving policies like BYOD can make it difficult for some companies to maintain a consistent look and feel, while connectivity issues and a lack of tech-savvy can at times create situational obstacles for presenters themselves.
So yes there are challenges – there always are. But if we look at the behavior of industries adopting tablets, it’s obvious that the benefits of mobile presenting outweigh everything else.
Household names like Adobe are doubling-down on mobile presentations, while Microsoft recently announced plans to start swimming deeper into Apple’s waters by bringing Office to the iPad. And despite the present challenges, the continued push into the mobile presentation space makes sense.
When it comes to sales or executives, presenting from a mobile device often creates a more intimate meeting environment, which has proven effective in closing sales and securing buy-in. Getting to those meetings with only a tablet in hand rather than a heavy laptop also increases comfort and efficiency. Likewise, the perception of lacking tech-savvy can easily be overcome and showcased as an advantage by taking a minimal amount of time to master what is largely considered an intuitive device. One study found that, “70% of individuals [presenting] with a company-issued tablet hit their sales targets in a given period versus only 62% of sales reps overall. Also, 90% of salespeople surveyed said the devices improved their productivity.”
Organizations are already spending billions on making their sale teams more productive, and since that spend seems to only be increasing, it’s quite likely that the tablet, the preferred tool for salespeople, will continue to maintain its traction. Luckily for tablets, their popularity seems to have extended far beyond one function (and far beyond a single industry for that matter). So it appears that the success of mobile presentations really depends on the ability to match its demand with software that enables you to be more effective.
Despite the challenges, it seems that just like the medium on which they are presented, mobile presentations will continue powering through into the mainstream. Based on the overwhelming level of adoption that’s already taken place, and the high level of end user fondness, it’s more likely that over time (even the short term) the kinks we’re seeing with tablet deployments will be ironed out, rather than a stifling of the movement in general.
When it comes to mobile presentations, I for one will be putting my money on the right tablet and the right software, but not against mobile presentations as a whole.