Marketing can provide content, leads, intelligence and more, but how can you make sure sales and marketing are aligned so that sales gets what they need, when they need it?
In this on-demand webinar, hear from sales enablement experts, Michael Cannon, CEO, Silver Bullet Group, Will Spendlove, VP Product Marketing, Inside View and Marc McNamara, VP Communications Solutions, Brainshark, as they answer four key questions:
What new challenges exist in aligning sales and marketing?
What issues are most critical to sales leadership?
How can sales leadership influence the effectiveness of collateral and marketing content?
Of what importance is social media to sales and marketing alignment?