The Versatility of Visual Storytelling: 4 Powerful Stats for B2Bs

August 22, 2014 | Ann Lambert
The Versatility of Visual Storytelling: 4 Powerful Stats for B2Bs

Any graphic designer will tell you that visuals are essential to what they do. Visual stimulation is the impetus for audiences to look at, be drawn to, and engage with their work.

This is also true for any form of business communications. Whether you are producing the content, enabling sales reps, training staff, or marketing to generate leads, the power of the visual is real.

I recently downloaded a NewsCred eBook: The Power of Visual Storytelling. They teamed up with Getty to present the four principles of visual storytelling, complete with anecdotes about those who do it right and (of course) incredible images worth checking out.

But what caught my attention was the versatility of their message. Each principle is accompanied by a statistic that would not only be interesting but applicable to any of the aforementioned audiences. They convey a simple message: Go visual, get results.

Here are the stats, and the B2B stakeholders who would be wise to tune in:

#1. Articles that contain images get 94% more views than articles without

Content Producers: Whether you’re writing a blog post or a whitepaper, always look for opportunities to incorporate an image (or video) that reflects the tone and message of your piece.

#2. 40% of people will respond better to visual information than plain text.

Sales Enablement Experts: If you’re putting together decks and other resources for reps to present with or send to prospects, try incorporating visuals that tell a story quickly when wordy text blocks aren’t necessary.

#3. 83% of human learning is visual

Training Professionals: Want to make sure your training content sticks? eLearning content that capitalizes on graphics and imagery is an effective alternative to, say, bulleted slides.

#4. 44% of users are more likely to engage with brands if they post pictures

Marketers: When you are designing your company’s website, posting to social media, or creating an ad, remember the weight a picture carries as a brand ambassador.

Marketing in the Social-Mobile-Video Age

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