2014 has been an exciting year for sales enablement—a hot topic both at Brainshark and in the B2B world in general. With buyers that are more informed than ever, there is a deep need for reps to be prepared with the tools and content that will engage prospects in meaningful conversations. Translation: effective sales enablement has never been more critical.
Before we dive headfirst into 2015, we thought we’d take a look back at the top ten sales enablement posts of this year on the Brainshark Ideas Blog. The list below is full of great ideas from influential sales enablement thought leaders, tips for effectively preparing your sales force, and advice for the right and wrong ways to enable reps. Enjoy!
There are many reasons why sales reps may not reach their quota. This post explores one crucial issue and how it can be addressed.
Check out these channel sales resources from around the web, with ideas for giving your partner selling program the jumpstart it needs to succeed.
The term “pitch” can sometimes conjure up a negative image of salespeople; but is there an alternative? This article explains why the sales conversation is an approach worth trying.
Sales enablement has now become a common responsibility for many B2B content marketers. So why do so many of these strategies seem to struggle? Here are 3 explanations.
Sales enablement was a big topic at Dreamforce 2014. Here is just a sampling of the top tweets that circulated throughout the 4-day conference.
Sales enablement was a popular theme at Content Marketing World 2014 as well. This post summarizes a focal point of the conference: how can marketers enable sales reps with the content that really matters?
Accenture identified the need to “apply more science to sales talent acquisition, development and retention.” Find out what that means for training practices at your company.
In this post, sales experts share their thoughts on the most critical thing to focus on when onboarding new B2B sales reps.
There’s a lot talk about the right and wrong way to enable sales reps. Inspired by a Salesforce blog post on why sales enablement efforts will fail, here are some ideas for ensuring they succeed.
As sales enablement has grown more popular, other phrases like “random acts of sales enablement” have made their way into the lexicon as well. So what are these random acts?