The Content Sherpa: Examining Content’s Role in the Changing Landscape of Business Communications

February 07, 2014 | Marc McNamara
The Content Sherpa: Examining Content’s Role in the Changing Landscape of Business Communications

Business communications are vital to the success of any organization, and the landscape surrounding how businesses communicate is ever-evolving.  This coupled with disruptions in technology, makes it more important than ever for businesses to account for these changes when developing content to drive their communications.

With that topic in mind, I’m pleased to introduce a new video blog (vlog!) series dedicated to examining the changing landscape of business communications, and providing insight and methods to help maximize the impact of these communications through effective use of content.

This first installment sets the stage with a look at what’s driving content needs and challenges around business communications, how mobility is changing the game, and why video can be a breakthrough.

Enjoy and stay tuned for more from The Content Sherpa!

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