10 Mobile Learning Stats You Need to See and Why

June 06, 2014 | Brendan Cournoyer
10 Mobile Learning Stats You Need to See and Why

For a survey not too long ago, the E-Learning 24/7 Blog found that 69% of L&D professionals considered mobile learning to be an essential part of their ideal LMS.

Flash-forward to now, and the folks at Learnnovators have predicted that mobile learning will be “the most disruptive game changer in 2014.”

Obviously, mobile learning is a hot topic for training professionals, and has been for some time. Why? Here are 10 fascinating mobile learning stats that help tell the story.

#1. Gartner predicts the size of the mobile workforce will double or triple by 2018. (Source: Training Zone)

What it means: More mobile workers leads to more mobile learners – or at least the potential for more mobile learners. I guess we shouldn’t get ahead of ourselves, but you get the picture.

Tweet this stat!

#2.Tablet shipments for enterprise use could reach as high as 96 million worldwide by 2016. (Source: Vertic)

What it means: More companies are biting the bullet and issuing tablets (primarily iPads) to their employees. These are intended to be used for work purposes, which naturally, would include training.

Tweet this stat!

#3. By 2018, at least 70% of mobile professionals will conduct work on personal smart devices. (Source: SailPoint)

What it means: Even if companies don’t invest in mobile devices, workers will just use their own anyway (BYOD!). That includes smartphones, tablets, or whatever the next device is (smartbelts? iHats?).

Tweet this stat!

#4. 70% of L&D professionals are either currently using or plan to introduce mobile learning in 2014. (Source: Towards Maturity)

What it means: That 70% have obviously seen the stats above and are preparing for the inevitable.

Tweet this stat!

#5. About 65% of information searches start on a smartphones, and the majority of those searches are continued on tablets or PCs. (Source: Michaels & Associates)

What it means: People want information right when they want it (and not a moment later), and mobile presents the perfect opportunity for “just-in-time” learning.

Tweet this stat!

#6. 99% of mLearners believe the mobile format and presentation enhanced their learning, and 100% say they would complete more training in a mobile format. (Source: eLearning Industry)

What it means: Those who’ve done mobile training seem to really like it. I mean 99%? Those numbers are crazy.

Tweet this stat!

#7. Mobile learners study 40 minutes more each week by studying everywhere they go. (Source: Michaels & Associates)

What it means: If a worker can access learning content anywhere, they are more likely to do that – at least for 40 minutes.

Tweet this stat!

#8. Learners with smartphones are twice as likely to study between the hours of 6 a.m. and 8 a.m. (Source: Michaels & Associates)

What it means: Um… the early bird catches the worm I guess? Or maybe workers take public transportation in the mornings and review learning content while they commute? Yes, I like the second one better.

Tweet this stat!

#9. 54.6 million people viewed video content from their mobile devices in 2012. (Source: DCD Agency)

What it means: That was just in 2012! Imaging what the number looks like now…

Tweet this stat!

#10. As of 2013, 90% of tablet users and 67% of smartphone users regularly watched video content on their devices. (Source: ISG)

What it means: See above. Mobile users like watching video content. Video presentations are great eLearning tools. This one is pretty easy.

Tweet this stat!

Want more mobile training tips, facts and ideas? Check out our eLearning & Training topic page.

Free eBook: Interactive Learning Goes Mobile

Transform Your Sales Onboarding
Every company needs to prepare new reps to sell. Check out this cheat sheet for 11 ways to improve your sales onboarding program.
BTG’s Sales Enablement Success Story
Learn how Brainshark helped BTG execute its best product launch ever in this 2-minute video.
Get More Done as a Solo Sales Enabler
Sales enablement teams of one have a lot on their plates. This e-book shares 9 best practices for doing more with less.