I originally titled this post “5 Must-Read Books for the Social Salesperson”, but to be honest, I’m not a huge fan of that term. Who am I to say that you must read something, right?
That being said, there’s no doubt that social selling has become a hot topic for B2Bs, particularly over the past year or so. Lots of experts are talking about it, and I’ve spoken to enough salespeople myself to know that a large number of reps are interested in finding new ways to take advantage of social media.
So while the books below might not necessarily be “must reads”, I can say that if you’re a rep looking to learn more about the roles social media and digital technology play in today’s business world, you’re sure to get something valuable out of each of these.
Publication Date: February 17, 2014
Official Description: Too busy to spend hours trying to learn the fundamentals of social media marketing? This is the book for you! …Social Media Explained explores the fundamental strategies and answers the biggest questions every business professional needs to answer before diving into a social media initiative!
Relevant Review: "This book is better than any other social media book on the market in its ability to get you up to speed quickly so you can move forward with confidence."
By: Alice Myerhoff
Publication Date: February 28, 2014
Official Description: Whether you’ve been using Twitter, LinkedIn and Facebook for 5 minutes or 5 years, in this book you’ll find dozens of a-ha moments, new tactics and proven tips for using these platforms to fuel your sales pipeline.
Relevant Review: "This little book will be a smart salesperson's bible in years to come."
Publication Date: February 20, 2014
Official Description: Social Media Simple is a no fluff, no filler, direct approach to growing and maintaining a social media presence. This is a complete guide on what, when, and how much to post on the top twelve social media platforms.
Relevant Review: “An absolute great book in every way. Social Media Simple is full of straightforward and clear information that's practical and easy to implement and understand.”
Publication Date: January 14, 2014
Official Description: Citing enlightening research and real-world examples, this smart, practical guide presents readers with a detailed methodology for growing sales and expanding their customer base using social media.
Relevant Review: “[The Art of Social Selling] provides readers a practical guide with a detailed methodology for growing sales and expanding their customer base using social media."
Publication Date: October 18, 2011
Official Description: Today's biggest trends—the mobile web, social media, real-time—have produced a new consumer landscape. The End of Business As Usual explores this complex information revolution, how it has changed the future of business, media, and culture, and what you can do about it.
Relevant Review: "An accessible insight into the way new consumers behave, what you can learn from them and how to communicate with them.”