One of the roles of the Brainshark Customer Community team is to look at how customers are using Brainshark and to provide benchmarking reference points for their next series of presentations. We just finished an analysis of presentations created by customers and several factoids jumped out at us.
We will be discussing these and many other things at upcoming User Group Meetings and Workshops. In the meantime, we’ve pulled together a few data points to share with you here.
1. Presentation Length
The most popular length for a Brainshark presentation is 0-4 minutes (30%), followed by 4-8 minutes (21%) and then 8-12 minutes (13%). The shorter presentations tend to be for marketing and the longer tend to be learning.
Learn More: 6 Ways to Create More Engaging Presentations
2. Audio per Slide
The average slide has 40 seconds of audio. We suggest keeping slide audio length to 30 seconds per slide. This keeps the presentation moving and makes it easy for presentation authors to re-record when needed.
Learn More: Audio Best Practices
3. Use of Video
Of all presentations created in the past year, 30% included an uploaded video clip, and the average video is 4 minutes long.
Learn More: Video Best Practices
4. PowerPoint Animations
PowerPoint animations are a popular component of many Brainsharks, with 70% of all presentations including animations (please note not all presentations have a PPT).
5. Audio Recording Method
Of all presentations with audio, about the same number were recorded using a microphone as were recorded using our telephone recording system. While a microphone improves audio quality, the telephone recording option is ubiquitous.
Learn More: Content Creation Best Practices
6. Chapter Titles
If a presentation has more than 14 slides, we recommend adding Chapter Titles in the Table of Contents. About 20% of presentations with more than 14 slides take advantage of this feature.
Check out these steps for making the most of slide and chapter titles.
The personalization feature is most popular among technology companies, with 23% of presentations utilizing the feature.
Learn More: How to Personalize a Presentation
8. Most Popular Features
The top 5 most popular Brainshark features are attachments, guestbook, uploaded video, completion criteria and questions.
Learn More: Brainshark On-Demand features by category
On average, viewers watch 50-75% of a presentation per viewing. Many variables impact retention, including viewers who prefer to watch a presentation in shorter segments across multiple viewings. Additionally, formal training courses, which are launched through Brainshark Rapid Learning or a third-party Learning Management System, have higher retention than presentations that don’t require log-in.
Check out the Brainshark Analytics Dashboard to track retention and other viewing behavior.
10. Mobile Views
On weekends, a viewer is 3x more likely to see a presentation on a mobile device than a computer.
11. Views by Geography
In 2013, twice as many countries (24) generated over 100,000 international views than in 2012.
Read about how the new Analytics Dashboard can help you measure global views.