Welcome to the second installment of The Content Sherpa video blog series dedicated to examining the changing landscape of business communications.
In the first segment of the series I set the stage with a look at what’s driving content needs and challenges around business communications, how mobility is changing the game, and why video can be a breakthrough.
Keeping in mind the types of content that are ideal for business communications, this week I’ll take a step back and examine the process for actually producing that content. In doing this, I’ll offer insights into how a shift in approach can improve the content production process and increase content longevity.
