The Content Sherpa: A Shift in Approach for Improved Content Production

March 13, 2014 | Marc McNamara
The Content Sherpa: A Shift in Approach for Improved Content Production

Welcome to the second installment of The Content Sherpa video blog series dedicated to examining the changing landscape of business communications. 

In the first segment of the series I set the stage with a look at what’s driving content needs and challenges around business communications, how mobility is changing the game, and why video can be a breakthrough. 

Keeping in mind the types of content that are ideal for business communications, this week I’ll take a step back and examine the process for actually producing that content. In doing this, I’ll offer insights into how a shift in approach can improve the content production process and increase content longevity. 

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