Sales content is critical to the effectiveness of training, productivity, enablement and ultimately, your overall sales program. Yet, between 60-70% of marketing-generated content is not even used by sales teams. Is it time to revisit your content to improve ROI?
In this webinar replay, hear from sales strategy expert Stephen Diorio of Profitable Channels, and Brainshark’s own Paula Crerar, as they outline what it takes to create more effective content that directly impacts sales effectiveness and delivers a better customer experience.
Find out ways to measure how well your content is driving sales performance, practical steps to maximize your return and five characteristics of effective sales content.
View the full replay of the webinar to find out how you can improve your content effectiveness today.