How Do You Create a Learning Culture at Work?

April 09, 2015 | Ann Lambert
How Do You Create a Learning Culture at Work?

So you want to create a learning culture at work, but you’re not sure how to go about it. First thing’s first. Assess your current situation:

Learning Culture

Are your employees spending their day on the road? Ensure learning is mobile-ready.

Are they struggling to find time to attend live training sessions? Ensure learning is accessible on-demand.

Are they zoning out and failing to retain key information? Ensure learning is relevant and interactive.

Are they constantly working in the same system or platform (CRM, content portal etc.)? Ensure learning is accessible within the application they use.

The key to creating a learning culture at work is to integrate learning into an employee’s daily activities. When you meet them where they are, training no longer seems like an extraneous task, but an integral and relevant part of what they do every day.

In the Forrester Research report, Create A Learning Culture To Jumpstart Employee Development, Claire Schooley outlines a number of other “essentials to achieve a learning culture.” Among them are having learning content that is aligned to business goals, personalized learning to a learner’s role and level of expertise, engaging learning content that matches job competencies, and use of technology like video, simulations, games, documents, and social media.

Schooley writes, “While integrating learning and work is a stretch for most businesses today, many are beginning to make learning more a part of the work environment,” and goes on to site companies that are successfully implementing a learning culture with their tools and processes.

Brainshark’s Sales Accelerator is highlighted as platform that gives sales teams access to the content and insights they need to share, prepare, engage, and coach right within Salesforce.com. The fact that learning content is organized and customized by job title, industry, opportunity, and stage of the sales cycle allows sales reps to “apply the learning immediately in the sales process, which cements the learning. Learning and work are truly integrated.”

A learning culture is not something that evolves overnight. It takes thoughtful investment of time and resources to develop the infrastructure and content needed to make it happen. Most importantly, however, it takes the support of top management. But now that you know what it takes to get started and the impact successful implementation can have, it may be easier to right stakeholders on board.

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