What Is Content in Context (and Why it Matters for Sales) [Video]

April 27, 2015 | Ann Lambert
What Is Content in Context (and Why it Matters for Sales) [Video]

Studies have shown that reps waste 40% of their time just looking for the right content to use. Putting sales content “in context” can reduce that productivity loss—but what does that even mean?

In the short video below, Brainshark’s Brendan Cournoyer breaks it down, outlining four different ways that content can be delivered in context with the selling situation.  For more details, download our free whitepaper, What Is Content in Context? (and Why It Matters for Sales).

Transform Your Sales Onboarding
Every company needs to prepare new reps to sell. Check out this cheat sheet for 11 ways to improve your sales onboarding program.
BTG’s Sales Enablement Success Story
Learn how Brainshark helped BTG execute its best product launch ever in this 2-minute video.
Get More Done as a Solo Sales Enabler
Sales enablement teams of one have a lot on their plates. This e-book shares 9 best practices for doing more with less.