Studies have shown that reps waste 40% of their time just looking for the right content to use. Putting sales content “in context” can reduce that productivity loss—but what does that even mean?
In the short video below, Brainshark’s Brendan Cournoyer breaks it down, outlining four different ways that content can be delivered in context with the selling situation. For more details, download our free whitepaper, What Is Content in Context? (and Why It Matters for Sales).