“Don’t ask the salespeople to become librarians. Put the content on the table—they shouldn’t have to look for it. A rep needs to be able to find the right content—right when he or she needs it.”
These are the words of Steve Diorio, Chief Analyst for Forbes CMO Practice and contributor to the recent research report, The Power of Enablement: Bridging the Sales Productivity Gap. The report details the investments that leading companies make to improve sales productivity—and as you might expect, content is a major focus area.
For stats on exactly how these top performers are looking to leverage content creation, accessibility, and delivery to increase sales productivity at their companies, check out the infographic below and download the full report here. For additional information on how Brainshark helps companies increase sales productivity with the content, training and analytics reps need to have better sales conversations, click here.