Sales Enablement Content: Marketing Fails to Avoid [Video]

Sales Enablement Content: Marketing Fails to Avoid [Video]
February 18, 2015

Sales enablement has started to become a key responsibility for B2B content marketers. Sales reps rely on the right content to engage buyers and support their sales conversations, and it’s often up to marketers to deliver those resources for them.

Of course, that doesn’t mean marketers always do a particularly great job at it.

In the short video below, Brainshark’s Brendan Cournoyer outlines 3 things marketers should avoid when delivering content for sales enablement.