Sales Enablement Content: Marketing Fails to Avoid [Video]

February 18, 2015 | Ann Lambert
Sales Enablement Content: Marketing Fails to Avoid [Video]

Sales enablement has started to become a key responsibility for B2B content marketers. Sales reps rely on the right content to engage buyers and support their sales conversations, and it’s often up to marketers to deliver those resources for them.

Of course, that doesn’t mean marketers always do a particularly great job at it.

In the short video below, Brainshark’s Brendan Cournoyer outlines 3 things marketers should avoid when delivering content for sales enablement.

Download Now
How to Onboard a Winning Sales Team
Set the tone for your reps' success. Improve your sales onboarding program in 6 steps with this blueprint.
View Spectranetics Video
Spectranetics' Sales Enablement Story
See how Brainshark helped Spectranetics' sales team achieve a 95% pass rate on training in this 2-minute video.
Prepare Your Reps For What's Next
Ensure the entire sales force is equipped for every situation with this comprehensive readiness guide.