Over the course of the year, the Customer Community team monitors the ways authors utilize Brainshark. The data provides benchmarking reference points to consider when planning a presentation. We just finished the 2014 analysis, and several factoids jumped out at us. We will be discussing these, among other agenda items, at upcoming User Group Meetings, Power Hours and Workshops.
1. Most Popular Features
Use of video continues to climb and is now the second most popular feature. The top 5 are:
2. Uploaded video
4. Completion criteria (for learning presentations)
Explore the 60+ features in Brainshark Rapid Authoring by category.
2. Presentation Length
The most popular length for a Brainshark presentation is 0-4 minutes, followed by 4-8 minutes, and then 8-12 minutes. Marketing presentations are generally 30% shorter than learning presentations. On average, all presentations have 15 slides.
Depending on your audience and use case, we recommend:
3. Chapter Titles
Chapter Titles help organize a presentation for your viewer. Only 20% of presentations with more than 14 slides take advantage of this feature. If a presentation has from 8 to 14+ slides, we recommend adding Chapter Titles in the Table of Contents.
Check out these steps for making the most of your Chapter Titles.
4. Recorded Audio per Slide
The average slide has about 45 seconds of audio. This keeps the presentation moving and makes it easy for authors to re-record when needed. We suggest the following lengths for slide types:
Opening and action item slides: 20 seconds
PowerPoint slides: 30 seconds
URL/Document/Questions slides: 10 seconds
Also, about 10% of presentations are using Background Audio, which can enhance your presentation by adding some music at key points or for slides with no narration.
Listen to the royalty-free music collection.
5. Audio Recording Method
Although recording audio with the telephone has been available for much longer, using a USB microphone to record audio is more popular and generally results in higher quality audio.
Download the new Really Simple Audio Editor to edit, combine, amplify and de-amplify audio files.
6. Use of Video
33% of all presentations created last year included an uploaded video. This is an 18% increase from the prior year. The average uploaded video is 4 minutes long and, in general, we would suggest editing a video into smaller 60-90 second segments and sprinkling them throughout a presentation.
Discover Could-based Video Editing with WeVideo.
7. PowerPoint Animations
You do not need a PowerPoint slide to create a Brainshark. In fact, 20% of presentations do not have any PowerPoint slides (i.e. just a video or PDF). However, when a presentations contains PowerPoint slides, 90% of the time, at least one slide has an animation.
8. How much of a presentations can I expect my viewers to watch?
We call this retention. On average, viewers watch 50-75% of a presentation per viewing. Many variables impact retention rates, including viewers who prefer to watch a presentation across multiple viewings. Additionally, formal training courses, which are launched through Brainshark Rapid Learning or a third-party Learning Management System, have about a 20% higher retention rate as compared to presentations that don’t require a log-in.
Take a look at the Analytics Dashboard to track retention and other viewing behavior.
9. Mobile Views
On weekends, a viewer is 3x more likely to see a presentation on a mobile device than a computer.
10. Views by Geography
In 2014, the top 10 countries for views were the USA, Canada, UK, Germany, India, France, Australia, China, Netherlands and Mexico. If translation is a concern, you may want to see an edited replay of the November Power Hour on Translation.
Learn how the Analytics Dashboard can help you measure global views.
For more information on Brainshark features and how to make the most of them in your presentations, check out the 2015 Guide to Building Better Brainshark Presentations.