If you weren’t able to make it to Nashville for the annual SiriusDecisons Summit, you certainly could have stayed up to date on the latest sales and marketing trends, thought leadership, and stats on Twitter. Simply following the #SDSummit hashtag revealed a wealth of information—once you got past all the videos and pictures of the Neon Trees concert from Wednesday night at the Summit, of course.
From polls and surveys to quotes and case studies from influential sales and marketing leaders, the Twittersphere was buzzing with excitement (and clever memes!). Sales productivity, sales content, sales enablement and sales/marketing alignment were hot topics throughout the week, and Ive compiled some great tweets on those themes so you can keep up with the buzz too.
So throw on those cowboy boots and turn up the country, because the tweets have been coming in real-time and bringing so much heat—you might as well be in Nashville yourself!
Sales Content Tweets
#SDSummit @jefflash @izjay @LazGonzalez pic.twitter.com/LfpewNqhxt
— Erica Turnlund (@Erica_Turnlund) May 13, 2015 Key questions: To whom, and when, do I send what content via which medium?#SDSummit
— Steve Ludwig (@swludwig) May 13, 2015 #sdsummit Tweetable Takeaway #21: Approach your sales org like a customer. Deliver them the right content at right time on right channel.
— Marilyn Cox (@MarilynECox) May 12, 2015 Everyone wants to see content ROI but few can measure it. @eeestep #SDSummit
— Christine Viera (@ChristineViera) May 14, 2015 We don't always think about the sales deck as a piece of content, but buyers do. Need to start paying more attention! #SDSummit
— erin provey (@eeestep) May 14, 2015 Sales Enablement & Productivity Tweets
Definition of sales enablement: Reps must possess the skills, knowledge & assets to maximize each buyer interaction. #sdsummit
— Matt Heinz (@HeinzMarketing) May 12, 2015 Sirius making a case for Centralized Sales Enablement function within your org to deliver sales productivity to field #SDSummit
— Marissa Dacay (@mdacay) May 12, 2015 First-line sales managers are the agents of #SalesEnablement #SDSummit @tjaros
— Jim Ninivaggi (@JNinivaggi) May 13, 2015 Sales enablement = providing the skills tools and assets to maximize every buyer interaction! #SDSummit
— Doug Landis (@douglandis) May 12, 2015 #sdsummit Tweetable Takeaway #12: Sales enablement must extend beyond message training through pipeline acceleration & customer communities.
— Marilyn Cox (@MarilynECox) May 12, 2015 It's all about productivity #SDsummit #SalesEnablement pic.twitter.com/e2r7leeueF
— Amanda Ovenden (@AmandaFlutterBy) May 12, 2015 Increase sales productivity, increase yield per rep #SDSummit #keepitsimple
— Robert Pease (@RobertCPease) May 12, 2015 Now primary goal of #tech investment by #sales is for #productivity increases #SDSummit http://t.co/6I1k6jMQpz pic.twitter.com/1ZVPRpG28p
— ProductivityBooster (@ProductivityTOP) May 13, 2015 Sales & Marketing Alignment Tweets
Big @siriusdecisions #SDSummit theme: Sales is marketing; marketing is sales, by @gorbansky http://t.co/GYHDwJjAoB pic.twitter.com/eZRTsb6vGo
— Docurated (@docurated) May 12, 2015 If sales & marketing don't have a deep and shared view of the buyer and customer, alignment will fail. It's foundational. -@izjay #SDSummit
— erin provey (@eeestep) May 13, 2015 Companies that have aligned sales and marketing deliver 19% more growth, according to @SiriusDecisions #SDSummit
— LinkedInB2B (@LinkedInB2B) May 13, 2015 It is not just aligning the sales process - it is aligning People, Process, Content & Tech to the buying process = mrktg + sales #SDSummit
— Carlos Hidalgo (@cahidalgo) May 14, 2015 Debunking Myths
Ready to challenge the idea and current data that the #B2B seller is dead #SDSummit pic.twitter.com/FNt1byER5t
— Jim Ninivaggi (@JNinivaggi) May 14, 2015 It's a myth that 67% of buyers have made a decision before talking to a sales rep. #savetheb2bsalesrep @JenRoss17 @Marisa_Kopec #SDSummit
— SiriusDecisions (@siriusdecisions) May 14, 2015 Say goodbye to #marketing's fave stat... #savetheB2Bsalesrep #SDSummit pic.twitter.com/p44yCV0LVC
— Merrie Beth Salazar (@mbsala) May 14, 2015 Sales reps after hearing @Marisa_Kopec & @Jenross17 talk about how sales still matters. #SaveTheB2bSalesRep #SDsummit pic.twitter.com/36Ds3hZzWr
— Jeff Lash (@jefflash) May 14, 2015 