It’s been said that you never get a second chance to make a great first impression. Ask any sales rep out there and I think they would agree with that sentiment.
That’s why being able to provide reps the right content at the right time is so critical. The Brainshark Sales Accelerator offers powerful logic that allows you to completely tailor what materials are served up to a rep at every stage of the sales process. This can be further refined by factoring in things like prospect industry, business need, role of decision maker and much more.
But what if you could take that powerful contextual content a step further? In our latest release, we’ve done just that. By opening up rating and commenting capabilities, your team can share feedback on the materials being used in the sales process. Not only is this feedback invaluable to the content owner, it also adds a whole new lens for the rep who is evaluating which materials to use.
How It Works
Let’s say based on the Opportunity they are working in Salesforce, we’ve identified a dozen pieces of relevant content the rep could utilize to prepare, share or even present to their prospect. While much of the heavy lifting has been done for them already, the rep still may have a choice to make. With our latest release, reps can now look at that content list and see which items are the most highly rated, and review the comments from their peers who have used them to gain further insight into the effectiveness of each asset.
(Note that this is not only valuable intel for salespeople. Marketers can also use this information to gain feedback from sales reps to better evaluate the effectiveness of the content they are providing.)
Being able to blend system intelligence and community feedback means your reps are sure to not only make a great first impression but also continue having better conversations through the entire sales lifecycle.
Looking to drive sales productivity at your organization? Learn more about how Brainshark can help.