There’s too much content. It’s not engaging enough. It’s too product focused. It’s not easy to find. Salespeople are struggling to have valuable conversations with buyers, and marketing content is part of the problem.
A recent report from Forrester Research, Make Sales Conversations an Integral Part of Your Content Marketing Plans, details exactly why content is failing to impress buyers and decisions makers, and offers tips for how marketing and sales can work together to address this issue. Inside you’ll find:
Tips for implementing a “sales-first approach” to marketing
Best practices for enabling sales with easy access to marketing content
Ideas for measuring content effectiveness and its impact on sales performance
Download your free copy today to learn how marketing teams can empower sales with content that engages prospects and drives revenue.