Channel Sales Readiness: Ideas to Create a Successful Partner Strategy [Infographic]

December 08, 2016 | Molly Buccini
Channel Sales Readiness: Ideas to Create a Successful Partner Strategy [Infographic]

Your channel sales partners are an extension of your in-house team – so why aren’t your enablement strategies reaching them?

Too often channel reps aren’t held to the same standards of readiness, or receive the same treatment, as their direct sales force. Talent optimization is difficult in the channel – and when channel reps don’t have your company top of mind, they’re less likely to sell your product.

“You can’t look at enablement as a ‘one and done’ event,” Jim Ninivaggi, Brainshark SVP of Strategic Partnership says in this video. “With channel sales enablement you need to be there continually. Yes, you want to be there in the beginning to onboard them, and help them get started, but then you need to be there constantly top of mind, so you’re providing enablement that your competitors aren’t.”

Related Download: 4 Ways to Keep Your Channel Sales Force Prepared 
 

Channel Sales Readiness: Ideas to Create a Successful Partner Strategy


Want to learn more about channel sales readiness? Check out:

Download Now
How to Onboard a Winning Sales Team
Set the tone for your reps' success. Improve your sales onboarding program in 6 steps with this blueprint.
View Spectranetics Video
Spectranetics' Sales Enablement Story
See how Brainshark helped Spectranetics' sales team achieve a 95% pass rate on training in this 2-minute video.
Take the assessment now
Is Your Sales Enablement Program Built for Success?
How do you ensure that your reps are sales ready? Find out how your sales enablement program stacks up with this assessment.