This annual report from CSO Insights takes an in-depth look at top sales enablement trends and how the right approach can be a game-changer for business results.
“Content has got to be used to build credibility and open up a rich and meaningful customer conversation.” - Dan Smoot, Executive Vice President of Market Readiness at Salesforce
Content is such a big problem for sales organizations today, and it seems it’s not having that impact described in Dan Smoot’s quote. Not only is there way too much of it, which impedes sales reps’ ability to find what they need, but it’s not sales-oriented, and it’s not always trackable so that sales leaders can tie it to end results.
Watch this short video to learn how sales enablement technology can help solve these content problems, and how sales reps can use content to make their sales interactions more productive.
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