Does your company have a sales content problem? Most B2B companies do, developing and delivering content that’s off-message, unengaging or tough to access.
“If you want to be good at anything, if you want to make it look easy – cooking, music, B2B growth – it takes work.”
Why mention the culinary, music and business worlds in one breath? Well, when you’re at an event in the heart of Music City, a tribute to music must be paid; when the event’s first keynote speaker is renowned chef Marcus Samuelsson, a reference to cooking makes sense; and when you’re in a room full of marketers, business developers, thought leaders and salespeople, you’re likely aware that B2B growth is easier said than done.
Achieving B2B growth and top levels of sales enablement undoubtedly have their challenges, but SiriusDecisions Summit has been an opportunity to restore faith and get the creative juices flowing. You can see some of this positivity just by tracking the right folks on Twitter – if you haven’t been scouring Twitter throughout the conference (#SDSummit is getting some major action), we have you covered with a quick look at some bite-sized facts and inspiring messages from the summit floor.
We’ll add to this summary as the conference goes on. If you think there’s a tweet we should add, be sure to follow us at @brainshark and mention us with your suggestion.
"We need to start with questions, and then use data to layer in those answers." Tom McConnon Sr. Prod. Mktg. Manager #SDSummit— Domo (@Domotalk) May 24, 2016
"Before you connect the dots you need to collect the dots". Love it. Thanks John Donlon #SDSummit— Jeanette Monachello (@jmonachello) May 25, 2016
"Content is king, but marketing is queen and runs the household"#SDSummit— Natalie Meyer (@taliemeyer) May 25, 2016
#SDSummit Buyer personas + user personas + customer needs = where messaging and content should focus— Pat McAnally (@patmcanally) May 25, 2016
Understanding the customer is an art, but there is an important science behind the process of understanding customer needs. #SDSummit— SiriusDecisions (@siriusdecisions) May 25, 2016
Formal lead hand-off between mktg & sales leads to more deals. W/formal handoff: 9.3 deals per 1,000 inquires. W/o: 4.6 deals #SDSummit— LinkedInB2B (@LinkedInB2B) May 25, 2016