Sales coaching can have a dramatic impact on win rates and quota attainment. Yet many reps still aren’t getting the coaching they need to improve sales readiness and close more business.
Whether you already have an established coaching program in place, or don’t know where to start, there is little doubt about the impact coaching has on sales productivity.
In fact, Ventana Research found that “training and coaching led to an increase of 88% in productivity, versus 23% from training alone.” However, many sales organizations struggle with driving a coaching culture and ensuring managers take the time to coach their reps effectively. By developing and investing in a formal coaching program, sales leadership can ensure that front-line sales managers have the training and resources in place to coach reps and drive business performance.
Expanded sales coaching services from CloudCoaching International
If you’re considering starting a formal coaching program and don’t know where to begin, or want to strengthen or scale your existing program, your team will greatly benefit from third-party expertise. At Brainshark, we’ve recently expanded our partnership with CloudCoaching International (CCI), to provide our Brainshark for Coaching customers access to world-class coaching professionals. Now, not only can customers access role-based CCI resources right within the coaching platform, they can also take advantage of personalized virtual coaching sessions and workshops led by CCI experts, to establish winning behaviors and align their organization around an exceptional coaching program.
New virtual group workshops led by CCI help to define what an exceptional sales pitch looks like, getting your team started on the right foot. Or you can tap into the expertise of CCI by having one of their certified coaches directly review your team’s challenges in the Brainshark for Coaching platform. Modeling good coaching practice is a great way to support your managers and grow their confidence as your program gets started.
"[With CCI], you will not find a better combination of professionalism, commitment to excellence, and ease of doing business. We have seen fantastic results in terms of participant feedback and financial performance. We routinely receive 'best training in my career' comments from our sellers. [CCI has] my highest endorsement," said Mycaah Rodriquez, director of programs and services, SAP Sales University.
New features for Brainshark for Coaching
At Brainshark, we’ve also continued our investment in new product enhancements to further simplify and refine the coaching process, making it easier for B2B sales leaders to gauge the overall performance of their coaching programs. With Brainshark for Coaching:
- Coaches can now assign multiple reviewers to provide reps with different points of view with their feedback
- Sales enablement or training leaders now have the power to create challenges on behalf of managers to drive consistent messaging and ensure success of the program
Combining the expanded feature set of the Brainshark for Coaching solution with CCI expertise empowers managers to coach their reps more effectively and support a culture of coaching across the sales organization. Reps can hone their techniques, build their confidence and master their delivery with individual in-app reviews by CCI experts. Sales teams can now benefit from workshops that arm reps with best practices, drive consistent messaging and build a formalized community of coaching.
Whether you’re just starting a coaching program, or need to strengthen or scale an existing program, Brainshark and CCI provide an end-to-end solution that increases both manager and rep performance by turning managers into coaches, and coaching programs into a coaching culture.
For a more in-depth look at Brainshark for Coaching, view a short demo here.