Mergers and acquisitions are a popular growth tactic, but in a recent webinar, SiriusDecisions’ Heather Cole said they fail to meet business expectations 70% of the time.
The reason behind this discouraging statistic? Successful change management strategies are easier said than done.
Sales enablement leaders have a big responsibility in this equation. In the video below, Brainshark SVP of Business Development Jim Ninivaggi shares tips and tactics for the successful merging of sales teams:
Want to learn more about sales readiness growth strategies? Download Brainshark’s latest eBook: Why Sales Readiness is Critical to Growth in 2017.