Sales Readiness & Growth: Mergers & Acquisitions

March 02, 2017 | Lauren Brousell
Sales Readiness & Growth: Mergers & Acquisitions

Sales enablement mergers and acquisitions

Mergers and acquisitions are a popular growth tactic, but in a recent webinar, SiriusDecisions’ Heather Cole said they fail to meet business expectations 70% of the time.

The reason behind this discouraging statistic? Successful change management strategies are easier said than done.

Sales enablement leaders have a big responsibility in this equation. In the video below, Brainshark SVP of Business Development Jim Ninivaggi shares tips and tactics for the successful merging of sales teams:

Want to learn more about sales readiness growth strategies? Download Brainshark’s latest eBook: Why Sales Readiness is Critical to Growth in 2017.

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