10 Quotes to Motivate Your Reps to Embrace Social Selling

June 07, 2017 | Lauren Shepherd
10 Quotes to Motivate Your Reps to Embrace Social Selling

When sales leaders try to get reps to embrace social selling, they’re often met with a mixed response. To some, social selling is a tried and true sales tactic, while others see it as a trendy buzzword that just won’t go away.

According to a study conducted by sales expert Jim Keenan, 78% of salespeople that use social media perform better than their sales counterparts that don’t use social media—which means it’s time to get your reps open to the idea. In fact, from a sales enablement perspective, CSO Insights identified social selling as the training area in most need of a major redesign at many companies.

Here are 10 quotes from industry leaders to show your sales team that it’s time to get social.


"It’s time to go where your buyers live: online. If you pride yourself on being where your buyers are, why aren’t you online yet?" - Jamie Shanks, CEO, Sales for Life @jamietshanks

“Social selling makes a cold call less cold.” – Jelle den Dunnen, Account Executive, Bullhorn @JelledenDunnen


“Technology is a double-edged sword. Just as salespeople are moving into the future, the buyers are already ahead of us.” – Koka Sexton, Global Industry Principal, Social Selling, HootSuite @kokasexton


"LinkedIn is a tool that allows you to promote yourself, your business, and your products and services. Don’t be shy. Tell your audience why they should work for, buy from, or hire you." - Viveka von Rosen, Founder, Linked Into Business @LinkedInExpert

“Social selling expands on the age-old basics of getting to know your customers and meeting their needs.” – Jon Ferrara, CEO, Nimble @Jon_Ferrara


“I’m here to tell you that social selling isn’t difficult, it’s just different. No kissing on the first date: let’s get to know our prospects better first!” - Amar Sheth, VP of Customer Success, Sales for Life @AmarSheth

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