Among multiple acquisitions, product updates, and a new selling methodology, the sales team at Ping Identity had a lot to keep up with. Sales enablement was responsible for finding an effective way to keep reps informed amidst all the changes, without sacrificing selling time. In other words, they had their work cut out for them.
Christi Wall, Ping’s sales enablement manager (and 2017 Sharkie Award winner for Sales Enablement Leader of the Year) took a creative approach to the challenge. She developed original hip-hop music videos to promote new sales content and encourage reps to use Brainshark as the main hub for training and selling materials.
And it worked! Christi’s music videos resulted in an 85% increase in the company’s sales content views via Brainshark. Ping was also able to achieve 45% year-over-year growth in 2016 and closed 7 of its 10 largest deals ever, which they’ve attributed in part to their sales enablement approach, clear messaging and engaging content powered by technology.
To hear more about how Ping Identity leverages Brainshark for sales onboarding, training and content management, check out this video.
For more on Ping Identity’s story, check out our blog post.