Sales Enablement Ideas Blog | Brainshark

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Ideas Blog

Tips and ideas for sales enablement, training, marketing, and more.

October 16, 2018
Alec Shirkey | @Alec_Shirkey | Content Marketing Manager, Brainshark
Looking at just the past few years, formal sales enablement roles have become far more prevalent in sales organizations. In fact, the number of companies with a dedicated sales enablement role has more than tripled since 2013, according to CSO Insights. Among those who have transitioned to the...
October 15, 2018
Jim Ninivaggi | @jninivaggi | Chief Readiness Officer, Brainshark
The following article originally appeared in Forbes on Sept. 13, 2018. If you’ve been in sales readiness or corporate learning for any significant time, you’re no doubt familiar with the “forgetting curve.” The forgetting curve emphasizes that without immediate and ongoing reinforcement,...
October 11, 2018
Alec Shirkey | @Alec_Shirkey | Content Marketing Manager, Brainshark
Nobody likes being told “no.” But for anyone in the sales profession, handling buyer objections is a fact of life. Sales objections come in many different forms. Buyers all have distinct challenges, business needs and long-term goals, which means sellers must adapt to their questions, concerns...
October 09, 2018
Johnny Occean | @JOccean | Account Executive, Brainshark
As a player-coach on a sales development team, you often feel like you’re dialed in all the time; you know what numbers you have to achieve and what your teammates are responsible for. But there’s more to being a successful player-coach than hitting your number and helping them reach theirs. In...
October 04, 2018
Alec Shirkey | @Alec_Shirkey | Content Marketing Manager, Brainshark
Readying your sales team for every situation probably seems daunting. But to succeed today, it’s crucial that sales enablement leaders consider the readiness of their organizations from all angles. Case in point: reacting to the unexpected. When there’s breaking news that involves your company...
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