Sales Enablement Ideas Blog | Brainshark

Ideas Blog

Tips and ideas for sales enablement, training, marketing, and more.

July 23, 2018
Johnny Occean | @JOccean | Team Lead - Account Development, Brainshark
Some days, I wonder how Ed Reed, Grant Hill, Jim Thome or Mia Hamm must have felt before retiring from their respective games. All were star athletes, and as veteran leaders, they were challenged to mentor teammates while still performing at the highest level. Being a “player-coach” on a sales...
July 20, 2018
Jim Ninivaggi | @jninivaggi | Chief Readiness Officer, Brainshark
This post originally appeared in Forbes on June 20, 2018. Dave: Open the pod bay doors, HAL. HAL: I'm sorry, Dave. I'm afraid I can't do that. Dave: What's the problem? HAL: I think you know what the problem is just as well as I do. I know that you and Frank were planning to disconnect me....
July 18, 2018
Alec Shirkey | @Alec_Shirkey | Content Marketing Manager, Brainshark
An increasing number of organizations are investing in sales readiness and enablement to help reps engage buyers more efficiently and effectively. In fact, Forrester Research reports that 42% of B2B firms have bought or plan to buy a sales readiness tool in 2018. More investment in sales...
July 16, 2018
Alec Shirkey | @Alec_Shirkey | Content Marketing Manager, Brainshark
Have you ever met a great sales rep? What qualities helped that person excel, and why? In truth, most standout sellers did not find success overnight, nor did they do so alone. Many realized their full potential with the help of a mentor, whose guidance and sales advice set them on a winning...
July 09, 2018
Alec Shirkey | @Alec_Shirkey | Content Marketing Manager, Brainshark
Sooner or later, salespeople chasing bigger and better deals will have to win approval from executive buyers. But before selling to the C-suite is even a possibility, reps must somehow gain access to these elusive buyers - a tall task by any measure.  Sales reps should first understand the...
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