Selecting the right technology is only half the battle. Here’s how to get stakeholders on board with the investment.
It’s that time of year again. The leaves are beginning to change, there’s a crispness in the air, and sales and marketing professionals around the globe are flocking to Boston for #INBOUND17.
But this year is different. With more and more companies are adding a dedicated sales enablement function, it’s clear that sales enablement is making a splash at #INBOUND17. Here are 5 of our session picks for sales enablement leaders!
Jamie Shanks @jamietshanks - CEO, Sales for Life
Tuesday, Sept. 26th, 10:30-11:15 AM
Jamie Shanks is a leading social selling expert and specializes in building social selling strategies for startups and Fortune 500 corporations.
In this session, Jamie will highlight specific strategies to help sales teams reach high-value accounts earlier in the process. Sales enablement leaders can take this opportunity to hone their social and account-based selling skills and pass them onto their sales force.
Keenan @keenan - CEO/President, A Sales Guy LLC
Tuesday, Sept. 26th, 4:15-5:00 PM
Keenan has over 20 years of sales experience – which means nothing if you ask him. No, seriously. He believes sales enablement exists to bridge the gap between experience and expertise and has an energetic way of presenting his best practices and tips.
In this session, Keenan will be discussing his proven sales coaching methodology and how sales organizations can use it to accelerate sales growth.
Bob Marsh @bobmarsh5 - Founder & CEO, LevelEleven
Wednesday, Sept. 27th, 11:45 AM-12:30 PM
Sales and sales enablement leaders are in charge of figuring out which initiatives have the greatest return. But how can leaders sift through all the data to figure out the most important KPIs they should pay attention to?
In this session, Bob Marsh – who speaks annually at conferences like INBOUND, Dreamforce, and SaaStr – will discuss the most important metrics to avoid “analysis paralysis” and maximize your sales team’s productivity.
Stephanie Casstevens @stephcasstevens - Marketing Manager, Label Insight
Wednesday, Sept. 27th, 3:30-4:15 PM
If the popularity of Hamilton on Broadway is any indicator of the popularity of this session at #INBOUND17, you’re going to need to get there early! Stephanie Casstevens of Label Insight will be putting a pop culture spin on sales enablement and attendees will be sure to leave feeling informed and entertained.
Deb Calvert @PeopleFirstPS - President, People First Productivity Solutions
Thursday, Sept. 28th, 1:00-1:45 PM
Deb Calvert is a renowned public speaker, instructor at UC Berkeley, and Top 50 Sales Influencer. During this session, she will dive into 30 specific leadership behaviors that translate into more sales and customer loyalty.
Sales enablement leaders and their teams will benefit from this ground-breaking research and Deb’s expertise.
In the market for sales readiness technology? Download the Sales Readiness Technology Buyer’s Guide to learn more about the most important features to consider during your search.