The 4 Pillars of Sales Readiness: Foundational [Part 1 of 4]

August 09, 2018 | Alec Shirkey
The 4 Pillars of Sales Readiness: Foundational [Part 1 of 4]

With so many sellers struggling to meet quota and connect with buyers, effective sales onboarding has never been more important. That’s why we at Brainshark advocate for a 360-degree approach to training and preparing your sales reps, built around the 4 pillars of sales readiness.

The first of these pillars, foundational readiness, is about creating a ready-to-execute sales onboarding program for every role in the sales organization, including field reps, sales development reps, managers and leaders.

The goal of this pillar – as it should be with any sales onboarding program – is improving time to full productivity across the entire sales force. After all, roughly 60% of sales reps have a ramp-up time of at least 7 months, according to CSO Insights. And 1 in 5 of those reps require more than 12 months to gain the skills and behaviors needed to succeed.

In this video, Brainshark’s Chief Readiness Officer, Jim Ninivaggi, explains how the techniques of foundational readiness can transform and enhance your sales onboarding plan.

You can find the rest of our 4-part sales readiness video series below:

Download our exclusive eBook, "The 4 Pillars of Sales Readiness," to learn more about how to prepare your reps for any selling situation.

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