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Sales enablement as a function has become far more prevalent over the last few years. In fact, the number of companies with a dedicated sales enablement role has more than tripled since 2013.
With so many more companies now appointing dedicated professionals to oversee their (still relatively new) strategies, the question is – where do these sales enablement leaders come from? How did they get to where they are today? And what does a great leader look like?
This Brainshark Special Report features insights from some of today’s top leaders on:
- The path to sales enablement leadership
- Key skills, traits and experience of top sales enablement professionals
- The state of the enablement function and how it needs to evolve