Hundreds of thousands of business pros converged upon San Francisco this week to attend Dreamforce 2018. And while the annual mega-conference blew everyone away once again, it was the Sales Enablement Soiree that surely stole the show for anyone in sales enablement.
The day-long Soiree featured a slew of fantastic speakers and panels – including Brainshark’s Chief Readiness Officer, Jim Ninivaggi – and left “sales enablement Twitter” buzzing with takeaways and highlights. We plucked 11 of our favorites from yesterday’s event for those who couldn't make it, or simply want to re-live the action!
P.S. If you missed Ninivaggi's speaking session, "The 4 Pillars of Sales Readiness: A Model for Always-On Enablement," you can read our eBook on the same subject!
Sales Enablement Soiree Highlights at Dreamforce 2018
Buyers consume an average of 13-14 sales and marketing assets in the buyers journey. That’s a lot! Via @siriusdecisions @PeterOstrow #salesenablementsoiree pic.twitter.com/9s03LG2BJQ
— Erika (@erikachoroski) September 27, 2018
It doesn’t matter where you report to, make SE the hub and break down the silos yourself” - Dan Darcy - SVP of https://t.co/vABpDuigyk Sales Enablement @Oxygenexp #salesenablementsoiree @Highspot
— Juliana (@jstancampiano) September 27, 2018
If everything is important, nothing is important. Working with cross-functional teams to design and prioritize sales enablement. Initiatives. Empower the sales team! #SalesEnablementSoiree @dandarcy @salesforce pic.twitter.com/grJcyJ6QNH
— Pam Didner (@PamDidner) September 27, 2018
Michelle Kanan: Sales content needs to be thought of like a workhorse, moving the needle #SalesEnablementSoiree
— N de Kouchkovsky (@nicolask3) September 27, 2018
Sales Enablement should be 60% strategic and 40% reactive. #Df18 #SalesEnablementSoiree
— Nina LaRouche (@WorkingMomsNtwk) September 27, 2018
“If you are striving for perfect content you are trying too hard” -Ryan Leavitt - I couldn’t agree more! We have coined the term “Good Enough for Right Now or GEFRN” @Oxygenexp #SalesEnablementSoiree @Highspot
— Juliana (@jstancampiano) September 27, 2018
Digital doesn’t mean organized! And when it comes to the modern sales plays, involve your sellers early in the process and be where your buyers are! @Highspot @Mediafly @twilio @KONECorporation @groove_co @chrisrothstein #salesenablementsoiree #dreamforce18 #DF18 pic.twitter.com/w3lz5rUUkG
— Ha Nguyen (@hathanhnguyen_) September 27, 2018
I enjoyed the straightforward and no-nonsense talk from Mario M. Martinez from @GoVengreso . Understanding your objective and desired outcomes before developing and designing your sales enablement efforts. #SalesEnablementSoiree pic.twitter.com/A6W363CTRi
— Pam Didner (@PamDidner) September 27, 2018
Leverage an Enablement Advisory group of Sales leaders and top performing sales reps to get alignment and buy-in. #Df18 #SalesEnablementSoiree
— Nina LaRouche (@WorkingMomsNtwk) September 27, 2018
According to @jimdickie of @CSOInsights, only 54% of sellers are hitting their quota. But their new research shows that sales enablement can drastically improve that percentage! Great first look at their research. #DF18 #salesenablement pic.twitter.com/9aVgVQoTPC
— Seismic (@SeismicSoftware) September 26, 2018
Great discussion between @JNinivaggi and @Vendor_Neutral's @sellingtools on the importance of sales readiness, and its importance to sales enablement success! #SalesEnablementSoiree #DF18 pic.twitter.com/Pq1wGRokCa
— Brainshark (@brainshark) September 27, 2018
It’s not always easy to prepare your sales force for what’s coming next. But with the 4 pillars as your guide, sellers can stay ready - no matter what comes their way.
