5 Big Sales Enablement Challenges to Tackle in 2019 [Infographic]

January 10, 2019 | Alec Shirkey
5 Big Sales Enablement Challenges to Tackle in 2019 [Infographic]

After experiencing a period of rapid growth, sales enablement is beginning to mature as a practice, CSO Insights found in a survey of more than 500 sales organizations.

The function more than doubled in size from 2015-2017, with 132% more companies claiming a dedicated sales enablement role or program last year compared to three years ago. Sales enablement leaders – and the companies that employ them – naturally want to see that growth continue in 2019 and beyond.

If sales enablement leaders want to keep moving in the right direction, however, research shows that many of them can and should continue to improve their performance in key areas, such as content strategy, training, coaching and tracking results.

So how, exactly, can sales enablement pros up their collective game in 2019?

View the infographic below for 5 big challenges enablement leaders have to tackle this year, along with a few recent trends to keep in mind. (All data sourced from 'The 2018 Sales Enablement Report' via CSO Insights.)

CSO Insights highlights several challenges for sales enablement leaders to tackle in 2019.

5 Sales Enablement Challenges to Tackle:

  1. Formalizing programs
  2. New hire onboarding
  3. Training and coaching quality
  4. Content strategy
  5. Measuring ROI

More resources for sales enablement leaders:

Download Now
How to Onboard a Winning Sales Team
Set the tone for your reps' success. Improve your sales onboarding program in 6 steps with this blueprint.
View Spectranetics Video
Spectranetics' Sales Enablement Story
See how Brainshark helped Spectranetics' sales team achieve a 95% pass rate on training in this 2-minute video.
Prepare Your Reps For What's Next
Ensure the entire sales force is equipped for every situation with this comprehensive readiness guide.