Selecting the right technology is only half the battle. Here’s how to get stakeholders on board with the investment.
Where do you turn for the latest information about the fast-growing sales enablement profession?
For many, the answer is social media, where you’ll not only find plenty of great content, but also insights and advice.
Whether the topic is onboarding best practices, sales talent development, or coaching tips for managers, a handful of savvy practitioners and consultants are often leading the discussion on their favorite social networks and groups.
If you’re looking to join the conversation but wondering where to start, we’ve put together a list (presented in no particular order) of 17 sales enablement experts you should follow on social media!
Research Director, CSO Insights
Between her current role with CSO Insights and her past experience as a hands-on practitioner, Schenk is a wealth of sales enablement knowledge who consistently shares helpful content, research data, and tips with her followers. This includes regular updates to the CSO Insights blog, articles written by other thought-leaders, and engaging discussions on important topics.
Senior Research Director, Sales Enablement Strategies, Forrester
A strong body of work as a sales and sales enablement research analyst, combined with many years spent in sales leadership roles, makes Ostrow another great source of information. Follow him for SiriusDecisions research and content covering all things sales enablement and management.
Founder, Smart Selling Tools
Nardin draws on her many years of sales experience and the content produced on her popular web site, Smart Selling Tools, to provide helpful insights into the sales technology market. Her posts include everything from news and updates, to interviews with fellow experts, to resources that help companies prioritize their sales needs.
CEO, Roderick Jefferson & Associates
On top of running his eponymous sales enablement consultancy, Jefferson has held enablement roles at several high-profile companies, including Marketo, Oracle, and Salesforce. He regularly shares sales and sales enablement tips from his own accounts and is a frequent collaborator on LinkedIn’s Sales Solutions blog.
Director, Sales Enablement, Netsurion
Where to follow: LinkedIn
Britton is an active member of the Sales Enablement Society, as well as a self-described “global sales enablement Sherpa” and performance consultant, who previously served as Director of Sales Training for Dell and NTT Data Services. Expect thought-provoking questions on sales topics, and helpful article shares.
Vice President, Sales Enablement Services, SPASIGMA
As an event speaker, author, and sales enablement consultant, Kunkle is never short of opinions when it comes to sales training, coaching, transformation, and effectiveness. He shares content frequently, taking in-depth looks at topics such as practice and sales talent development.
McPherson leverages more than 10 years of experience in senior or director-level sales enablement roles in her current roles as a consultant and program leader for the SaaSy Sales Management series of sales enablement workshops. On top of frequent and informative posts, McPherson has a keen sense of what matters to practitioners, writing about hot topics like sales enablement metrics, coaching, and career transitions.
Founder, TMM Enablement Services
After holding sales enablement leadership roles at Eloqua, Oracle, and Vision Critical, Madian has taken her best practices into the consulting world, where she focuses on the development of the skills, knowledge, behaviors and processes of the customer-facing teams. She is an event speaker, frequent podcast guest, and specialist in sales-marketing alignment.
President & Managing Director, Growth Matters Americas
Lambert’s diverse background includes serving as an Air Force Captain, sales management consultant, sales enablement analyst with Forrester, and sales enablement leader at Spectrum. However, he’ll often write LinkedIn articles that squarely focus on sales enablement, articulating new ideas on what sales enablement is (and is not), deploying sales enablement content, and more.
Research Fellow, Sales Mastery
Where to follow: LinkedIn
A CSO Insights co-founder who spent 25-plus years with the research firm, Dickie discusses sales and where the profession intersects with emerging technology. He’s particularly interested in how AI will shape the future of selling, and uses his industry experience to form insightful, well-reasoned opinions.
Founder & CEO, The Bridge Group
Bertuzzi, author of The Sales Development Playbook, is a leading inside sales expert whose firm routinely publishes helpful research on the roadblocks and opportunities faced by today’s sales development teams. This includes common challenges such as SDR hiring, compensation, coaching, onboarding, and even how companies handle paid time off.
Founder & CEO, Partners In Excellence
Specializing in sales productivity and effectiveness, Brock is a frequent blogger who uses his sales and consulting experience to frame complex issues in a simpler light. He’s particularly focused on the challenges involved sales management – having published the best-selling “Sales Manager Survival Guide” – and coaching best practices.
President, Heinz Marketing
Heinz brings a well-rounded perspective to sales enablement discussions, having spent time in marketing, sales and business development roles. He has a keen sense of the dynamics that exist between B2B sales and marketing organizations, as well as marketing’s role in effective sales enablement execution.
Founder and CEO, Enablematch
Lichtman heads up a recruiting firm that specializes in sales enablement, making him uniquely positioned to discuss hiring trends and what jobseekers should know about key relationship dynamics. And, of course, he’ll occasionally share open sales enablement roles on LinkedIn.
Founder & CEO, Social Centered Selling
As the title of her consulting firm would indicate, Giamanco specializes in social selling, as well as B2B sales strategy, prospecting and lead generation. In addition, she hosts the Women In Sales podcast, which highlights high-performing saleswomen of all backgrounds, while providing advice on leadership, career management, and overcoming adversity (among other topics).
Managing Director, ClozeLoop
Where to Follow: LinkedIn
Bray is the co-author of 4 sales books, including The Sales Enablement Playbook, designed to help readers establish a “culture of sales enablement” in their organizations. Beyond his books, Bray is an active LinkedIn user who shares engaging videos, quotes, and advice (much of it directly related to sales enablement and management) on a consistent basis.