To measure the ROI of your sales kickoff event (SKO), it is necessary to list out all the costs and then weigh these against the direct and indirect benefits of the event. Our formulas and cost factors show you how to calculate the ROI of your SKO.
Sales enablement tools have become table stakes for modern organizations. Companies that don’t invest risk falling behind.
As businesses look for new ways to solve today’s sales challenges, many see sales enablement as a long-term solution.
No matter what drives a company to invest in sales enablement, each one of them needs a place to get started.
In the spirit of Thanksgiving, we’re calling attention to just a few of the many ways sales enablement helps other teams shine all year.
As selling becomes more competitive each year, sales readiness and enablement have never been more important.
You can reduce sales training costs, accelerate rep performance, and improve results across the board with the right approach.
Working in sales can chip away at your motivation – but only if you let it.
As more organizations establish sales enablement functions, there’s a rising need for talented practitioners to lead them.
Technology plays a critical role in forging connections with today’s buyers. Here are 10 tools that can make selling a little easier.
There are many ways to categorize sales enablement technology. How can the many tools out there help your organization?
Consultant and longtime practitioner Misha McPherson shares her thoughts on beginning a career in sales enablement.
Where do you turn for the latest sales enablement insights? For many, the answer is social media.