Sales Enablement Ideas Blog | Brainshark

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Ideas Blog

Tips and ideas for sales enablement, training, marketing, and more.

October 18, 2017
Brendan Cournoyer | @brencournoyer | VP, Marketing, Brainshark
There’s no denying it: sales coaching is a hot topic right now. And no matter where you are or who you’re talking to, the theme is generally the same: everyone agrees that coaching is invaluable to improving sales productivity and results too few organizations are committed to doing it well, or...
June 02, 2017
Brendan Cournoyer | @brencournoyer | VP, Marketing, Brainshark
These days, more companies than ever have invested in dedicated sales enablement roles or functions to help improve readiness and drive productivity across their sales organization. And while that’s a great thing, not all sales enablement programs are created equal, and even the very best have...
May 22, 2017
Brendan Cournoyer | @brencournoyer | VP, Marketing, Brainshark
Six years ago, sales enablement mostly didn’t exist at Iron Mountain, a Boston-based provider of information management solutions. “We had a blank canvas in terms of where we were going; anything we did was going to be an improvement,” said Kevin Starner to an audience of sales and marketing...
May 17, 2017
Brendan Cournoyer | @brencournoyer | VP, Marketing, Brainshark
“The first thing you need to know is – I love rap music,” said Christi Wall, sales enablement manager at Ping Identity, to an audience of sales and marketing professionals at SiriusDecisions 2017 Summit in Las Vegas. Wall was on hand to speak about Ping’s sales enablement journey and the...
May 12, 2017
Brendan Cournoyer | @brencournoyer | VP, Marketing, Brainshark
Upcoming webinar alert! Are your sales enablement efforts not meeting expectations? Sales manager enablement may be the missing ingredient. Year after year, CSO Insights finds an undeniable correlation between sales manager skills and successful quota attainment. So why do so many sales...
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