Sales Enablement Ideas Blog | Brainshark

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Ideas Blog

Tips and ideas for sales enablement, training, marketing, and more.

Turbonomic SD Summit
May 10, 2018
Brendan Cournoyer | @brencournoyer | VP, Marketing, Brainshark
“Let’s talk about being a badass for sales enablement,” said Liz Pulice to a room of sales and marketing professionals this week at SiriusDecisions Summit 2018. As vice president of global sales enablement for Turbonomic, she can more than back up the statement.  Turbonomic (@turbonomic), a...
January 16, 2018
Brendan Cournoyer | @brencournoyer | VP, Marketing, Brainshark
It’s sales kickoff (SKO) meeting season – and you’re likely headed to your company’s annual event in the coming weeks. Whether it’s a hit, a miss or something in between often depends on how well-planned and strategic the event is. We were curious how companies are doing with their SKOs, so we...
October 18, 2017
Brendan Cournoyer | @brencournoyer | VP, Marketing, Brainshark
There’s no denying it: sales coaching is a hot topic right now. And no matter where you are or who you’re talking to, the theme is generally the same: everyone agrees that coaching is invaluable to improving sales productivity and results too few organizations are committed to doing it well, or...
June 02, 2017
Brendan Cournoyer | @brencournoyer | VP, Marketing, Brainshark
These days, more companies than ever have invested in dedicated sales enablement roles or functions to help improve readiness and drive productivity across their sales organization. And while that’s a great thing, not all sales enablement programs are created equal, and even the very best have...
May 22, 2017
Brendan Cournoyer | @brencournoyer | VP, Marketing, Brainshark
Six years ago, sales enablement mostly didn’t exist at Iron Mountain, a Boston-based provider of information management solutions. “We had a blank canvas in terms of where we were going; anything we did was going to be an improvement,” said Kevin Starner to an audience of sales and marketing...
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