Sales Enablement Ideas Blog | Brainshark

Ideas Blog

Tips and ideas for sales enablement, training, marketing, and more.

May 29, 2014
Brendan Cournoyer | @brencournoyer | VP, Marketing, Brainshark
There’s been a lot of talk about the potential benefits of MOOCs for businesses, such as flexible eLearning, inexpensive course creation, and so on. But could a MOOC actually help a company attract and keep employees as well? When it comes to the younger generation of workers, the answer could...
May 23, 2014
Brendan Cournoyer | @brencournoyer | VP, Marketing, Brainshark
For anyone tasked with creating content these days, the word “engagement” tends to come up quite a bit. Whether you’re producing content for marketing, sales enablement, training – anything, it’s not enough to just throw something together into a doc and hope for the best. For that content to...
May 19, 2014
Brendan Cournoyer | @brencournoyer | VP, Marketing, Brainshark
New data shows that 85% of companies expect to create more online video content in 2014 than they did last year – but what are they using it for? There have been plenty of reports over the past few years citing the rising popularity of business video content. Take this one. Or this one. Or more...
May 13, 2014
Brendan Cournoyer | @brencournoyer | VP, Marketing, Brainshark
Why do some sales presentations fail while others succeed? Well… lots of reasons. But while not every factor for a successful meeting is under a rep’s control, salespeople can still stack the deck in their favor my steering clear of some of the most basic and common missteps. Here are four sales...
May 09, 2014
Brendan Cournoyer | @brencournoyer | VP, Marketing, Brainshark
This past week saw the 3rd annual B2B Content2Conversion Conference come to New York City, presented by Demand Gen Report. While I sadly wasn’t able to make it down for the event, I was sure to follow the stories coming out of the show online to see what folks were talking about this year – and...
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