Sales Enablement Ideas Blog | Brainshark

Ideas Blog

Tips and ideas for sales enablement, training, marketing, and more.

May 19, 2014
Brendan Cournoyer | @brencournoyer | VP, Marketing, Brainshark
New data shows that 85% of companies expect to create more online video content in 2014 than they did last year – but what are they using it for? There have been plenty of reports over the past few years citing the rising popularity of business video content. Take this one. Or this one. Or more...
May 13, 2014
Brendan Cournoyer | @brencournoyer | VP, Marketing, Brainshark
Why do some sales presentations fail while others succeed? Well… lots of reasons. But while not every factor for a successful meeting is under a rep’s control, salespeople can still stack the deck in their favor my steering clear of some of the most basic and common missteps. Here are four sales...
May 09, 2014
Brendan Cournoyer | @brencournoyer | VP, Marketing, Brainshark
This past week saw the 3rd annual B2B Content2Conversion Conference come to New York City, presented by Demand Gen Report. While I sadly wasn’t able to make it down for the event, I was sure to follow the stories coming out of the show online to see what folks were talking about this year – and...
May 08, 2014
Brendan Cournoyer | @brencournoyer | VP, Marketing, Brainshark
Imagine you’re playing Family Feud, it’s your turn at the buzzer, and the question is: “According to hundreds of sales managers surveyed, what is the NUMBER ONE reason why salespeople miss their quota?” You hit the buzzer and blurt out… what? Not enough leads? Lack of training? Poor sales process...
May 05, 2014
Brendan Cournoyer | @brencournoyer | VP, Marketing, Brainshark
“One of the core challenges facing sales and marketing teams is that sales knows they want to share content, but don’t know where to find it.” That’s a quote written by Jamie Shanks in a recent Sales for Life article, How Can Marketing Sales with Content Sharing?, in which he adds that marketers...
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