Sales Enablement Ideas Blog | Brainshark

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Ideas Blog

Tips and ideas for sales enablement, training, marketing, and more.

April 28, 2014
Brendan Cournoyer | @brencournoyer | VP, Marketing, Brainshark
In a recent article about onboarding new reps with online sales training, MindTickle’s Mogit Garg shares four components for a successful program. Number one on the list? Choosing the right content. As Mogit writes, when it comes to training, “doing it online is an entirely different thing from...
April 23, 2014
Brendan Cournoyer | @brencournoyer | VP, Marketing, Brainshark
The following is a short excerpt from our free Sales Enablement eBook. These days, buyers spend more time researching products and services before ever engaging with a sales rep. Because of this, it’s more important than ever for marketers to create quality, useful content to help move potential...
April 16, 2014
Brendan Cournoyer | @brencournoyer | VP, Marketing, Brainshark
Fact: Not every sales communication requires a slide deck. Other fact: When you do need to deliver a more formal presentation, your slides better be good. One of the keys to better sales presentations is to avoid the most common traps many presenters fall into. Recently, Kathryn Roy, Managing...
April 15, 2014
Brendan Cournoyer | @brencournoyer | VP, Marketing, Brainshark
MOOCs have been a trending topic in learning and development circles over the past few years, but not everyone has been in on the conversation. If you have no idea what all the MOOC talk is about and how it fits into the world of online learning, here’s a short Q&A that will hopefully help...
April 09, 2014
Brendan Cournoyer | @brencournoyer | VP, Marketing, Brainshark
Our recent Sales Training eBook features a collection of articles and ideas from sales and learning experts on developing a more effective sales training program. While putting the eBook together, we reached out to some of the sharpest sales minds in the business with a single question: What is the...
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