Sales Enablement Ideas Blog | Brainshark

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Ideas Blog

Tips and ideas for sales enablement, training, marketing, and more.

May 08, 2014
Brendan Cournoyer | @brencournoyer | VP, Marketing, Brainshark
Imagine you’re playing Family Feud, it’s your turn at the buzzer, and the question is: “According to hundreds of sales managers surveyed, what is the NUMBER ONE reason why salespeople miss their quota?” You hit the buzzer and blurt out… what? Not enough leads? Lack of training? Poor sales process...
May 05, 2014
Brendan Cournoyer | @brencournoyer | VP, Marketing, Brainshark
“One of the core challenges facing sales and marketing teams is that sales knows they want to share content, but don’t know where to find it.” That’s a quote written by Jamie Shanks in a recent Sales for Life article, How Can Marketing Sales with Content Sharing?, in which he adds that marketers...
April 28, 2014
Brendan Cournoyer | @brencournoyer | VP, Marketing, Brainshark
In a recent article about onboarding new reps with online sales training, MindTickle’s Mogit Garg shares four components for a successful program. Number one on the list? Choosing the right content. As Mogit writes, when it comes to training, “doing it online is an entirely different thing from...
April 23, 2014
Brendan Cournoyer | @brencournoyer | VP, Marketing, Brainshark
The following is a short excerpt from our free Sales Enablement eBook. These days, buyers spend more time researching products and services before ever engaging with a sales rep. Because of this, it’s more important than ever for marketers to create quality, useful content to help move potential...
April 16, 2014
Brendan Cournoyer | @brencournoyer | VP, Marketing, Brainshark
Fact: Not every sales communication requires a slide deck. Other fact: When you do need to deliver a more formal presentation, your slides better be good. One of the keys to better sales presentations is to avoid the most common traps many presenters fall into. Recently, Kathryn Roy, Managing...
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