Sales Enablement Ideas Blog | Brainshark

Ideas Blog

Tips and ideas for sales enablement, training, marketing, and more.

May 05, 2014
Brendan Cournoyer | @brencournoyer | VP, Marketing, Brainshark
“One of the core challenges facing sales and marketing teams is that sales knows they want to share content, but don’t know where to find it.” That’s a quote written by Jamie Shanks in a recent Sales for Life article, How Can Marketing Sales with Content Sharing?, in which he adds that marketers...
April 28, 2014
Brendan Cournoyer | @brencournoyer | VP, Marketing, Brainshark
In a recent article about onboarding new reps with online sales training, MindTickle’s Mogit Garg shares four components for a successful program. Number one on the list? Choosing the right content. As Mogit writes, when it comes to training, “doing it online is an entirely different thing from...
April 23, 2014
Brendan Cournoyer | @brencournoyer | VP, Marketing, Brainshark
The following is a short excerpt from our free Sales Enablement eBook. These days, buyers spend more time researching products and services before ever engaging with a sales rep. Because of this, it’s more important than ever for marketers to create quality, useful content to help move potential...
April 16, 2014
Brendan Cournoyer | @brencournoyer | VP, Marketing, Brainshark
Fact: Not every sales communication requires a slide deck. Other fact: When you do need to deliver a more formal presentation, your slides better be good. One of the keys to better sales presentations is to avoid the most common traps many presenters fall into. Recently, Kathryn Roy, Managing...
April 15, 2014
Brendan Cournoyer | @brencournoyer | VP, Marketing, Brainshark
MOOCs have been a trending topic in learning and development circles over the past few years, but not everyone has been in on the conversation. If you have no idea what all the MOOC talk is about and how it fits into the world of online learning, here’s a short Q&A that will hopefully help...
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