Sales Enablement Ideas Blog | Brainshark

Ideas Blog

Tips and ideas for sales enablement, training, marketing, and more.

April 15, 2014
Brendan Cournoyer | @brencournoyer | VP, Marketing, Brainshark
MOOCs have been a trending topic in learning and development circles over the past few years, but not everyone has been in on the conversation. If you have no idea what all the MOOC talk is about and how it fits into the world of online learning, here’s a short Q&A that will hopefully help...
April 09, 2014
Brendan Cournoyer | @brencournoyer | VP, Marketing, Brainshark
Our recent Sales Training eBook features a collection of articles and ideas from sales and learning experts on developing a more effective sales training program. While putting the eBook together, we reached out to some of the sharpest sales minds in the business with a single question: What is the...
April 03, 2014
Brendan Cournoyer | @brencournoyer | VP, Marketing, Brainshark
Back in early 2012, around the time when the iPad 3 started flying off shelves, investments in business tablets were also reaching an all-time high. At the time, it was reported that the iPad made up a whopping 97% of all enterprise tablet activations in Q1 of that year. Part of this was no doubt...
April 01, 2014
Brendan Cournoyer | @brencournoyer | VP, Marketing, Brainshark
New research shows that technology companies have made video a key part of their content marketing strategies in 2014. The use of online video content has been on the rise with B2B content marketers for several years now, increasing 15% from 2011 to 2013 according to data from the Content Marketing...
March 31, 2014
Brendan Cournoyer | @brencournoyer | VP, Marketing, Brainshark
B2B companies are faced with a number of sales training challenges, but you could argue that the biggest one is actually time. Planning a sales onboarding strategy? That takes time. Creating learning content and resources? That takes more time. Delivering that training to the reps who need it? That...
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