Sales Enablement Ideas Blog | Brainshark

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Ideas Blog

Tips and ideas for sales enablement, training, marketing, and more.

April 03, 2014
Brendan Cournoyer | @brencournoyer | VP, Marketing, Brainshark
Back in early 2012, around the time when the iPad 3 started flying off shelves, investments in business tablets were also reaching an all-time high. At the time, it was reported that the iPad made up a whopping 97% of all enterprise tablet activations in Q1 of that year. Part of this was no doubt...
April 01, 2014
Brendan Cournoyer | @brencournoyer | VP, Marketing, Brainshark
New research shows that technology companies have made video a key part of their content marketing strategies in 2014. The use of online video content has been on the rise with B2B content marketers for several years now, increasing 15% from 2011 to 2013 according to data from the Content Marketing...
March 31, 2014
Brendan Cournoyer | @brencournoyer | VP, Marketing, Brainshark
B2B companies are faced with a number of sales training challenges, but you could argue that the biggest one is actually time. Planning a sales onboarding strategy? That takes time. Creating learning content and resources? That takes more time. Delivering that training to the reps who need it? That...
March 25, 2014
Brendan Cournoyer | @brencournoyer | VP, Marketing, Brainshark
I originally titled this post “5 Must-Read Books for the Social Salesperson”, but to be honest, I’m not a huge fan of that term. Who am I to say that you must read something, right? That being said, there’s no doubt that social selling has become a hot topic for B2Bs, particularly over the past...
March 19, 2014
Brendan Cournoyer | @brencournoyer | VP, Marketing, Brainshark
The following is a short excerpt from the free eBook, The Marketer’s Guide to Video SEO. One of the greatest benefits of posting your video content to YouTube is the SEO value that comes with it. YouTube is one of the largest search engines in the world (second only to Google), and with that...
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