Sales Enablement Ideas Blog | Brainshark

Ideas Blog

Tips and ideas for sales enablement, training, marketing, and more.

August 14, 2012
Brendan Cournoyer | @brencournoyer | VP, Marketing, Brainshark
While companies can use YouTube analytics for tracking and reporting on the effectiveness of their video content, some metrics are more valuable than others. As any good marketer knows, creating and sharing content is only part of the battle. The final key to an effective video marketing strategy...
August 08, 2012
Brendan Cournoyer | @brencournoyer | VP, Marketing, Brainshark
While SEO is important, organizations should never lose sight of who they’re really marketing to. Late last month, the folks at ReelSEO posted a great interview with Lee Odden of TopRank Online Marketing that I feel compelled to share. Lee is an extremely well-respected voice in the online...
August 01, 2012
Brendan Cournoyer | @brencournoyer | VP, Marketing, Brainshark
How big have QR codes become these days? Even the recently deceased are taking advantage. As smartphone sales have skyrocketed over the past few years, the popularity of using Quick Response (QR) codes for mobile marketing has risen with it. But while we’ve already seen companies use QR codes in...
July 30, 2012
Brendan Cournoyer | @brencournoyer | VP, Marketing, Brainshark
Google publicly launched AdWords for Video earlier this year. So what does it mean for video marketing? Back in my pre-marketing days as an editorial publisher, I remember hating the concept of paid search. SEO was in full swing back then, but search engine marketing (SEM) campaigns were still very...
July 25, 2012
Brendan Cournoyer | @brencournoyer | VP, Marketing, Brainshark
There’s no denying it; video adoption in the enterprise isn’t just hot right now. It’s sizzling. Sure, video is the number one focus for many marketing organizations this year. And yes, on-demand video has become a key tenet of today’s corporate training programs.  But with more companies now...
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